New Video – “Hooked: Building Habit-Forming Products”

My latest video overview of the “Hooked Model“

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The Hooked Model: How to Manufacture Desire in 4 Steps

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ABOUT NIRANDFAR

NirandFar is about the intersection of psychology, technology, and business. I call it "Behavioral Design."

I write to help companies design consumer behavior while educating individuals about behavior change and digital distraction. Feel free to read more about me.

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Whether designing customer behaviors or your own habits, you’ll benefit from understanding the research I share from user experience design, behavioral economics, and neuroscience.

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New Video – “Hooked: Building Habit-Forming Products”

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