You've undoubtably heard of Snapchat, the habit-forming messaging service used by over 100 million people monthly. This week, I teamed up with Victoria Young and Dori Adar to help explain what makes the app so sticky.
We decided that instead of writing a long blog post, we'd share our insights in a slide presentation. Let us know what you think of the format and the content in the comments section below!
Top Consumer Psychology Articles
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- The Secret Psychology of Snapchat
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- What Tech Companies Can Learn from Rehab
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- Teach or Hook? What's the Real Goal of Online Education?
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- How You Can Help Users Change Habits
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- Hunting for Habits: Keying in on smart design to make a product irresistible
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- From Laid to Paid: How Tinder Set Fire to Online Dating
- What if In-App Purchases Came to Real Life?
- Hooking Users One Snapchat at a Time
- How To Save Your Startup From The “Spotlight Effect”
- Bible App: Getting 100 Million Downloads is More Psychology Than Miracles
- How to Boost Desire Using the Psychology of Scarcity
- Marketplaces & The Curse of the Network Effect
- Today's Behaviors, Tomorrow's Startups
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- Temptation
- The Future is Driven by Interface Changes
- Why Business is Addicted to Habits
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- New Video - "Hooked: Building Habit-Forming Products"
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- The Network Effect Isn’t Good Enough
- Mass Persuasion, One User At A Time
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- Getting Your Product Into the Habit Zone
- Where Have The Users Gone?
- Infinite Scroll: The Web’s Slot Machine
- Designing User Habits Video
- Psychology of Sports: How Sports Infect Your Brain
- This is Your Brain On Boarding: How to Turn Visitors Into Users
- User Investment: Make Your Users Do the Work
- Behavior by Design Video
- When Designing for Good Is Bad
- Stop Building Apps, Start Building User Behaviors
- The Next Secrets of the Internet
- User Growth and Engagement: A Hacker Metric
- Spotting the Next Facebook: Why Emotions are Big Business
- The Billion Dollar Mind Trick: An Intro to Triggers
- Why Everyone Hates I.T. People
- Hooking Users In 3 Steps: An Intro to Habit Testing
- Abolish The Reference Check
- Variable Rewards: Want To Hook Users? Drive Them Crazy
- How to Design Behavior (The Behavior Change Matrix)
- How To Design For “Normals”
- Hooks: An Intro on How to Manufacture Desire
- User Habits: Why Startups Must Be Behavior Experts
- What Is, and Is Not, Your Product's Job
- Pinterest’s Obvious Secret
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- Where is the Web Going?
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