New Video – “Hooked: The Psychology of How Products Engage Us”

by Nir Eyal in Users

My latest video overview of the “Hook Model”. Slides below video.


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  • Practical insights to create habits that stick.
  • Actionable steps for building products people love and can't put down.
  • Behavioral techniques used by Twitter, Facebook, Pinterest, and others.

Nir Eyal
Hi, I'm Nir. For most of my career I've worked in the video gaming and advertising industries where I learned, applied, and at times rejected, the techniques used to motivate and manipulate users. I write to help companies create behaviors that benefit their users, while educating people on how to build healthful habits in their own lives. Read more about me
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