The Secret to Sending Emails and Notifications That Work

In this video I discuss the psychology of sending good triggers. The video is based on an earlier post written with Ximena Vengoechea.

Behavior Can Be Designed.

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Nir Eyal

Hi, I'm Nir. For most of my career I've worked in the video gaming and advertising industries where I learned, applied, and at times rejected, the techniques used to motivate and manipulate users. I write to help companies create behaviors that benefit their users, while educating people on how to build healthful habits in their own lives. Read more about me

The Secret to Sending Emails and Notifications That Work

Behavior Can Be Designed.

Download our course on Product Psychology.

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