- Duncan Watts is a sociologist and principal researcher at Microsoft Research. His latest book is Everything Is Obvious (Once You Know the Answer): How Common Sense Fails Us.
- Personal preference, though not entirely arbitrary, is likely constructed and justified on the fly.
- According to Watts, the problem with prediction is not that we’re good or bad at it, but rather we are bad at distinguishing predictions that we can make from those we can’t.
- Business should embrace “strategic uncertainty” and “measure-and-react strategies.”
Nir’s Note: This book review is by Sam McNerney. Sam writes about cognitive psychology, business, and philosophy.
At a special event in the Yerba Buena Center in San Francisco, the CEO of Apple Tim Cook riffed on Apple’s latest gadget, the Apple Watch. “It’s the most personal device we’ve ever created,” Cook said. “It’s not just with you; it’s on you. And since what you wear is an expression of who you are, we designed Apple Watch to appeal to a whole variety of people with different tastes and preferences.”