Tag / MEA

5318665531_b62722f817Imagine walking into a busy mall when someone approaches you with an open hand. “Would you have some coins to take the bus, please?” he asks. But in this case, the person is not a panhandler. The beggar is a PhD.

As part of a French study, researchers wanted to know if they could influence how much money people handed to a total stranger using just a few specially encoded words. They discovered a technique so simple and effective it doubled the amount people gave.

The turn of phrase has been shown to not only increase how much bus fare people give, but was also effective in boosting charitable donations and participation in voluntary surveys. In fact, a recent meta-analysis of 42 studies involving over 22,000 participants concluded that these few words, placed at the end of a request, are a highly-effective way to gain compliance, doubling the likelihood of people saying “yes.”

My talk at the  Silicon Valley Quantified Self Meetup at the Stanford Graduate School of Business.

The two most important slides:

Full slide deck here – Knowing Your Behavior Type – Quantified Self meetup
NOTE: If you are reading this over email and you don’t see the video, click here.

 

“Chains of habit are too light to be felt until they are too heavy to be broken.”
- Warren Buffet

(photo credits)

If you’re like most people, you have a New Year’s resolution in place and you may have even stuck to it so far this year.  Good for you!  Realistically though, you’re going to fail. How long have you said you really should get in shape, or lamented the need for  more quality time with family and friends?  The fact is, despite the most earnest commitment, resolutions just don’t work.

We make well-intentioned goals, with the false belief that we just lack commitment and motivation; that all we need is a good kick in the ass to get us going.  This couldn’t be farther from the truth, so please stop being so hard on yourself. There are better ways to achieve your full potential, with minimal headache.