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New Video – “Hooked: Building Habit-Forming Products”

My latest video overview of the “Hook Model”

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Business, Behavior, & the Brain
Hi, I'm Nir. I build, study, and write about products and ideas that move people. More about me here.Follow @nireyal

About NirandFar

NirandFar is about the intersection of psychology, technology, and business. I call it "Behavioral Design."

I write to help companies design consumer behavior while educating individuals about behavior change and digital distraction. Feel free to read more about me here.

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