You’ve undoubtably heard of Snapchat, the habit-forming messaging service used by over 100 million people monthly. This week, I teamed up with Victoria Young and Dori Adar to help explain what makes the app so sticky.

We decided that instead of writing a long blog post, we’d share our insights in a slide presentation. Let us know what you think of the format and the content in the comments section below!

About NirandFar

NirandFar is about the intersection of psychology, technology, and business. I call it "Behavioral Design."

I write to help companies design consumer behavior while educating individuals about behavior change and digital distraction. Feel free to read more about me here.

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