Hooked for Good: How Habit-Forming Products Improve Lives

Below is my opening presentation from Habit Summit highlighting examples of companies changing user behavior for good.

Behavior Can Be Designed.

Download our course on Product Psychology.

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BTW – If you couldn’t attend the Habit Summit, you can get access to the presentations you missed here.

Schedule Maker: a Google Sheet to Plan Your Week
Cancel the New York Times? Good Luck Battling “Dark Patterns”
How to Start a Career in Behavioral Design
A Free Course on User Behavior
User Investment: Make Your Users Do the Work
Variable Rewards: Want To Hook Users? Drive Them Crazy
The Hooked Model: How to Manufacture Desire in 4 Steps

Nir Eyal

Hi, I'm Nir. For most of my career I've worked in the video gaming and advertising industries where I learned, applied, and at times rejected, the techniques used to motivate and manipulate users. I write to help companies create behaviors that benefit their users, while educating people on how to build healthful habits in their own lives. Read more about me

Hooked for Good: How Habit-Forming Products Improve Lives

Behavior Can Be Designed.

Download our course on Product Psychology.

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