The Secret to Sending Emails and Notifications That Work In this video I discuss the psychology of sending good triggers. The video is based on an earlier post written with Ximena Vengoechea. What do you think? What are some examples of well-timed triggers? Let me know in the comments. Jeff Tan Thanks Nir – very useful tips which many of us already know but keep forgetting to do! Your 3rd point on “spark intrigue” was an extremely timely reminder for me. Alex Wittenberg Thanks for sharing Nir – a helpful reminder that sending users notifications requires empathy and reflection on what that user is trying to get out of their app. Sidenote – out of curiosity, what are the books on your bookshelf? Rachel Stansberry Great info in a well organized 4 minutes!