Understand what drives user behavior.

Download the official Hooked workbook to learn how.

Are we using behavioral design (and ethical manipulation) for good? How do we know? Now that we have the power to profoundly change peoples’ habits through technology, how do change behavior ethically?

Manipulation Matrix

Manipulation matrix from NirAndFar

In this short video, I talk to Amir Shevat, formerly at Google and now at Slack, about a simple test for moral persuasion and ethical manipulation. Let me know what you think in the comments below.

Here's How to Ethically Manipulate Other People Click To Tweet

For more, please see this essay:  “The Morality of Manipulation” here: https://www.nirandfar.com/2012/07/the-art-of-manipulation.html

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