An Insider's Guide to Behavior Change

behavior change heading with mountain biker

We’re all trying to make the right choices in our pursuit of happiness. On the road to good habits, however, evolution and our own psychology have thrown in plenty of obstacles. In this section, you’ll find articles to break down the biases, habits, and behaviors standing in the way of better health, better relationships, and the career you really want. Everything from hacks to new habits, the most scientifically verified research to the latest findings, this section will cue you in to life’s secrets that most people are missing out on.

Becoming Indistractable

The big things like success, acclaim, and financial freedom really come down to the small things, like daily routines, key behaviors, and managing distraction, exercised over a lifetime. We’ll look at how to stop procrastinating and how to stay focused. You’ll feel more in control of your daily routine.

Changing Habits

“We are what we repeatedly do. Excellence, then, is not an act, but a habit,” wrote Will Durant. We like to think we’ll gain success in one big leap, but it’s a mastery of our daily life choices that makes all the difference. Your habits are the building blocks of your days, your days are the building blocks of your weeks, and your months, and your years. A science in itself, changing habits is the key.

Making Better Decisions

We have more decisions than ever to make, about careers, friendships, and our health, to name a few. Experts have found that biases that we are not aware of skew our perception of our options and create blind spots on our choices. The more you understand these blind spots, from confirmation bias to status quo bias, present bias to hyperbolic discounting, the better you’ll be able to steer around your mental obstacles to make the wisest life choices. No one wants to look back on their life and wonder if they could have done better. Make yourself proud by building the best life you can achieve. We’ll show you how to make better life choices to meet your goals, be an A-player, and maximize your strengths.

Messaging App Madness: How To Stay Productive [and Sane]

by Nir Eyal | Jul 31, 2023

Nir’s Note: This guest post is by Stedman Blake Hood, Co-founder and CEO at Dispatch.When they came on the scene in the 2010s, enterprise messaging apps delivered the fast collaboration companies craved. A new world of internal messaging dawned in which anyone could...

How to Build an Irresistible Product for VC Investors

by Nir Eyal | Jul 17, 2023

Venture capital (VC) is a great opportunity for new entrepreneurs seeking to bring a product to life—but the funding is incredibly difficult to secure. A 2021 Harvard Business Review survey of almost 900 VC firms found that they consider 101 opportunities on average...

You Don’t Have to Follow the Same Routines Forever

by Nir Eyal | Jul 3, 2023

Embrace doing something for just a little whileNumerous articles detail the routines of the most successful people in the world: Apple CEO Tim Cook wakes up at 3:45 a.m. and exercises. Actor and producer Reese Witherspoon eats the same healthy breakfast every day....

You Can Have Your Retirement Fantasy Today

by Nir Eyal | Jun 19, 2023

Dreaming of retirement helps you fantasize about your ideal life—and potentially have it now Imagine your retirement. Are you picturing long, lazy days on a tropical beach under coconut trees? Maybe you’ve opted for a life of adventure, traveling to all the places you...

How to Craft an ‘Indistractable’ Summer Schedule for Your Kids

by Nir Eyal | Jun 5, 2023

Help them make the most of it by becoming “indistractable”The end of the school year is a magical time. Kids have made it through a grueling year of groggy early mornings, rigid class schedules, piles of homework, and endless extracurriculars. Finally, they have two...

The 4-Day Workweek: How To Do More With Less

by Nir Eyal | May 22, 2023

Become Indistractable to conquer the paradigm shiftWhat would it look like if the world moved toward a four-day workweek? The organization, 4 Day Week Global, did a 6-month study of 900 employees across 33 U.S. and Irish businesses in 2022. The study was based on the...

Managers, Stop Distracting Your Employees

by Nir Eyal | May 8, 2023

Nir’s Note: This post originally appeared here in The Harvard Business Review. Summary. The rise of remote work has made corporate leaders paranoid, thinking they must monitor their employees’ every digital move in order to maintain productivity. But while people...

Here’s How I Made the Time to Write 2 Bestselling Books

by Nir Eyal | Apr 24, 2023

The cornerstone techniques you need to build and stick to a writing routine.So you want to write a book. Awesome! If you’ve made attempts already, I’m sure I don’t need to tell you that writing is hard work. I’ve written two books and countless articles, and it...

A Case Study in Implementing the Hooked Model: Gatorade’s Gx App

by Nir Eyal | Apr 10, 2023

Nir’s Note: This guest post is written by Sam Evans, founder of Design for Decision, a behavioral-design growth consultancy.As a dad with three kids, I struggle to stick with a fitness regimen. The two years of on-and-off quarantining during the COVID-19 pandemic...

Money Buddies: Don’t Go It Alone with Your Wallet

by Nir Eyal | Mar 23, 2023

We get by with a little help from our friends Now, more than ever, we have to be smart with our money. Consumer prices at one point increased 9.1 percent from June 2021 to 2022, and financial experts are wary of an economic recession. Yet navigating our personal...

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