New Video – “Hooked: Building Habit-Forming Products”

My latest video overview of the “Hooked Model“

Behavior Can Be Designed.

Download our course on Product Psychology.

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Nir Eyal

Hi, I'm Nir. For most of my career I've worked in the video gaming and advertising industries where I learned, applied, and at times rejected, the techniques used to motivate and manipulate users. I write to help companies create behaviors that benefit their users, while educating people on how to build healthful habits in their own lives. Read more about me

New Video – “Hooked: Building Habit-Forming Products”

Behavior Can Be Designed.

Download our course on Product Psychology.

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