First Video of My “Behavior By Design” Talk: Creating Addictive Products

by Nir Eyal in Users

Happy to share the first recorded version of my talk describing the Desire Engine. Slides from this presentation are available here.

I hope you find it useful!

Part 1 here:

Part 2 here:

(note: there was a brief break when some content was not recorded)

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  • Practical insights to create habits that stick.
  • Actionable steps for building products people love and can't put down.
  • Behavioral techniques used by Twitter, Facebook, Pinterest, and others.

Nir Eyal
Hi, I'm Nir. For most of my career I've worked in the video gaming and advertising industries where I learned, applied, and at times rejected, the techniques used to motivate and manipulate users. I write to help companies create behaviors that benefit their users, while educating people on how to build healthful habits in their own lives. Read more about me
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  • nitin

    Wow !! Brilliant stuff !!

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