Behavior by Design Video

by Nir Eyal in Users

This presentation of my “Behavior By Design” talk was made possible by Innovation Endeavors, an early-stage venture fund in Palo Alto. Thank you to the Innovation Endeavors team for hosting me.

Also, special thanks to Paula Saslow for the fantastic video production.

NOTE: If you are reading this over email and you don’t see the video, click here.

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AND a free digital copy of my new book, Hooked (due 2013).

  • Practical insights to create habits that stick.
  • Actionable steps for building products people love and can't put down.
  • Behavioral techniques used by Twitter, Facebook, Pinterest, and others.

Nir Eyal
Hi, I'm Nir. For most of my career I've worked in the video gaming and advertising industries where I learned, applied, and at times rejected, the techniques used to motivate and manipulate users. I write to help companies create behaviors that benefit their users, while educating people on how to build healthful habits in their own lives. Read more about me
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