What do motorized vehicles, broadband internet, and smartphones have in common? These technologies all introduced new forms of user interface, transforming its user’s daily lives and behaviors.
I’ve been studying Nir Eyal’s work and recently read his article on the power of interface changes. As stated in his post, interface changes have the potential to radically change user behavior, disrupt incumbents, and enable new opportunities only imagined in film and sci-fi novels.
If you’re building a new startup or operating an existing business, look out for interface changes. Interface changes have the power to catapult your startup to success or kill it on arrival.
So if interface changes are such a big deal, what opportunities or threats can we anticipate? Here are a few examples:
Wearable Computing – smart watches (e.g. Pebble, Apple’s rumored “iWatch”), Google Glass, Myo, and other wearable technologies will enable new interactions and become strong drivers of habit-formation as our ability to interact with technology increases.
Quantified Self – Nike Fuelband, Fitbit, Jawbone Up, and other biometric monitoring devices have seen traction with early adopters. I anticipate greater adoption as new use cases arise as this technology increases in fidelity and connectedness.
Connected Vehicles – Ford, a company founded more than a century ago, is innovating with its Sync technology. Their internet connected platform brings apps to the driving experience. Skitcher and Pandora have already integrated to take advantage of this new interface.
Fast, Ubiquitous, Uncapped Internet – this has already started taking shape with LTE, enabling higher-fidelity media to be consumed and shared on the go (e.g. Vine, HBO Go). Faster speeds and unmetered bandwidth may also (finally) make cloud gaming a reality through PS4’s Cloud Gaming service, OnLive, or other competing technologies.
Microtransactions – microtransactions and free-to-play model have revolutionized the gaming industry, disrupting traditional game studios. Frictionless payments will continue to spread into other verticals and platforms such as console gaming (e.g. Xbox, PS4, WiiU), TV’s (e.g. Google TV, Apple TV, Samsung), labor services (e.g. Taskrabbit, Exec), and others.
Ambient Apps – Highlight, Circle, and Google Now monitor user behavior and context, surfacing relevant information at just the right time. To a large extent, the interface becomes invisible as these services push to the user rather than pull information from the user as with traditional interfaces.
And… – self-driving cars, affordable virtual reality (Oculus Rift), alternative currencies (BitCoins), lucid dreaming (Remee), burger making robots (Momentum Machines), and many more interfaces changes are in our future.
Not all these interfaces will succeed and even those that do will often be dismissed as a toy in the beginning.
What new interfaces do you see shaping the future?
NOTE: This guest post was written by Ryan Hoover
- Free Schedule Maker: Use My Google Sheet Template
- The New York Times Uses the Very Dark Patterns it Derides
- How to Start a Career in Behavioral Design
- A Free Course on User Behavior
- User Investment: Make Your Users Do the Work
- Variable Rewards: Want To Hook Users? Drive Them Crazy
- The Hooked Model: How to Manufacture Desire in 4 Steps