How to Find Fulfillment When Your Job Doesn’t Provide It

How to Find Fulfillment When Your Job Doesn’t Provide It

What to do when your work feels meaningless—but quitting isn’t an option (yet).

I can’t tell you how many conversations I’ve had with friends and readers who feel stuck in jobs that don’t fulfill them. They’re not necessarily in toxic work environments or dealing with poor treatment (although that happens too—it’s the main cause of dissatisfaction at work). More often, they’re simply bored, feel undervalued, or think their work doesn’t matter.

They’re not alone. A 2024 Gallup report found that 62 percent of people globally are not engaged at work, and another 15 percent are actively disengaged. That means nearly 8 in 10 people feel checked out while on the clock.

Our job enables us to provide for ourselves and our families, but that can make us feel all the more shackled to a work situation that makes us miserable or unfulfilled. Are we meant to suck it up? Do we just have to accept the fact that not everyone gets to have a fulfilling job?

No. Even when your job doesn’t seem meaningful, you can still create meaning. Fulfillment doesn’t have to be something your job gives you. It can be something you bring to your job.

What Happens When Your Work Feels Meaningless

When we don’t feel good at work, we don’t feel good, period. Dissatisfaction at work tends to seep into other parts of our lives, affecting our self-worth and our relationships. Ironically, feeling unfulfilled often makes us worse at our jobs. It also tends to cause work to take over other domains of our lives.

Dissatisfaction is a powerful internal trigger—a negative feeling that drives us to distraction. The drive to relieve discomfort, including the emotional kind, is the root cause of all our behavior, and distraction is one way our brains attempt to deal with that discomfort. At work, when you feel bored with your tasks, undervalued by your boss or coworkers, or regretful that you didn’t choose another career path when you had the chance, you’ll seek relief from that discomfort. So you start scrolling your phone or obsessively checking email, doing anything other than what you’re supposed to be doing.

You may waste away the whole workday thanks to distraction. The projects that you should have worked on during office hours, you’ll now have to work on in the evening, when you could be spending time with family or friends or hobbies. This is how the vicious cycle of distraction functions.

Diagram of a circular path where Distraction leads to a Lack of Time which leads to Frustration, which leads back to Distraction.

So not only do you not enjoy your job, but you don’t think you’re doing a good job. Feeling that you’re not competent or that you’re not a valuable contributor is a demoralizing feeling that, in turn, pushes you more toward distraction.

Finding fulfillment can break that cycle. But first, we have to question where fulfillment comes from.

Where Does Fulfillment Come From?

Too many of us grew up believing that a job should bring purpose, meaning, and happiness to our lives. But that belief is a cultural construct. Western cultures believe we must be alive for a purpose, to achieve and make money. In the early 1900s, sociologist Max Weber traced this belief back to Protestant values: the idea that material success signifies moral virtue and divine favor. Capitalism and industrialization emphasized innovation, measurable outcomes, productivity, self-reliance, and competition. The American dream, the grandparent of today’s hustle culture, posits that anyone can achieve a better life if they work hard enough.

If you believe that your job should bring you life meaning and fulfillment, it’s no wonder that a job that doesn’t is such a source of discontent for you.

So, consider the beliefs of other cultures.

Many Indigenous groups worldwide view fulfillment differently. As a semi-nomadic people, Aboriginals tend to forego material success; they value relationships, respect, and connectedness among their community and a deep spiritual connection to their land. In the Ecuadorian Amazon, the Achuar people want nothing more than to continue their lifestyle of close family connection and harmony with nature. In North America, the Lakota people live by seven values, including generosity, kinship, and compassion, and historically, their driving principle has been to provide for the general well-being of everyone in their community.

Those Indigenous groups are collectivist cultures, prioritizing the needs of the group over those of the individual. Western cultures are individualist, focused on personal achievement and independence.

The guidebook on how to live a meaningful life doesn’t read the same everywhere. That should give you some perspective: You don’t need your job to fulfill you or define your worth. Many people in the world don’t even believe that it alone could. One study of more than 700 people found that a diverse range of factors contribute to a fulfilled life.

If what gives us fulfillment is a construct, then by changing our mindset, we can find fulfillment even if we have a job we don’t like.

Shift Your Mindset: “I Create My Own Fulfillment”

There is no perfect job. Every job, even if it’s based on your passion, is going to feel like a slog at some point. Mark Twain probably never knew how much misery his quote, “Find a job you enjoy doing, and you will never have to work a day in your life,” would cause.

Of course, there are people who get fulfillment from work. But fulfillment isn’t something you find. It’s something you make.

If you feel unfulfilled, it’s time for a mindset shift: Stop asking, “Why isn’t my job fulfilling me?” and start asking, “How can I bring fulfillment to my job?”

You don’t necessarily need to change jobs. You may just need a new approach to the one you have.

Reframe Your Role: Align with Your Values

Pinpoint how your job enables you to meet your values—or not.

Values are the attributes of the person you want to be. They’re not goals; they’re the guiding principles behind your behavior.

I recommend people identify their values across three life domains: you, your relationships, and your work.

Now ask yourself how your job enables you to fulfill those values.

Even if you dislike your tasks, your job may allow you to meet your values of independence or community. Perhaps your value of altruism allows you to connect with the socially minded mission of your organization, or maybe your job helps you meet your value of creativity.

Seeing your job through the lens of your values helps you to connect with what you do on a personal level, even if your job isn’t perfect.

Transform the Daily Grind with Play

Sometimes the problem isn’t that your job is bad—it’s tedious and boring. Maybe a project or task isn’t intellectually stimulating, or maybe it’s so hard you don’t want to start!

Reimagining the task may help you find the motivation to tackle it by bringing a little play to your work.

Ian Bogost, a professor of interactive computing at the Georgia Institute of Technology, wrote in his book Play Anything that “fun turns out to be fun even if it doesn’t involve much (or any) enjoyment.” Huh?

Bogost tells us that “fun is the aftermath of deliberately manipulating a familiar situation in a new way.” Instead of running away from the pain of doing a task, the idea is to pay such close attention that you find new challenges that provide the novelty to engage our attention and maintain focus when tempted by distraction.

I’m a writer, but sometimes I find the act of writing really hard. I learned to stay focused on the tedious work of writing books by finding the mystery in my work. I write to answer interesting questions and discover novel solutions to old problems.

This woman who works at a pizza shop learned how to fold stacks upon stacks of pizza boxes as fast as she could.

What could finding the fun in your work look like for you?

  • Track how fast you can complete certain tasks.
  • Create small experiments to improve efficiency.
  • Learn a new skill and apply it in your current role.
  • Find one thing to improve in your workflow each week.

Even tasks you’re loath to start can become more engaging when you inject creativity and challenge into them. You may discover that finding the fun in your work is its own kind of fulfillment.

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    Seek Fulfillment Outside of Work

    Your job is not your whole life.

    If your work isn’t a source of deep meaning, find fulfillment elsewhere. Spend quality time with family or friends. Volunteer. Learn something new. Travel. Join a community. Start a side project.

    This is why it’s critical to make sure distractions at work don’t cause your job to take over your life. You need to set aside time for the activities that will make you feel you’re spending your time the way you want to.

    If you’ve honestly tried these avenues and your job remains a major source of discontent, that’s a clear sign: It’s time to do what you need to do to leave.

    Maybe your job clashes with some of your values, or it’s in a field you simply have no interest in. Perhaps nothing you do eases a toxic work environment or helps you build a better relationship with your boss.

    If your work is getting in the way of feeling fulfilled, you owe it to yourself and the other people in your life to find a way to be happier.

    Why Seeking Approval is Killing your Potential

    Why Seeking Approval is Killing your Potential

    The Hidden Cost of Seeking Others’ Approval

    That flutter of excitement when someone likes your post. The warm glow after your boss praises your presentation. The slight panic when your work receives criticism instead of praise. Sound familiar?

    We’ve all been conditioned to seek approval from our families, friends, and bosses before taking action. But here’s the uncomfortable truth: we’ll never live on our own terms if we live by external validation.

    “For those with high need for approval, their self-esteem is correlated with how positively they believe others perceive them,” concluded researchers in one study. This dependency creates a psychological trap where your sense of worth becomes hostage to others’ opinions—opinions that are fickle, subjective, and completely beyond your control.

    What Artists Can Teach Us About Self-Belief

    There’s something I’ve always admired about artists: their unerring (and nearly stubborn and unrealistic) belief in their talents and abilities.

    Think about it. If you have your heart set on becoming an artist, you’ll face more adversity than if you had chosen almost any other profession. People who plan to study art in college will inevitably hear, “Oh, but what are you going to do with that degree?” Someone who wants to be a professional actor or dancer is bound to hear, “But there’s so much competition. Only a few people make it.”

    Artists can’t allow criticism or external validation to stop them or dictate what they create—even though receiving critique is an inherent aspect of their work.

    Igor Stravinsky, today considered one of the greatest composers of the 20th century, caused riots in theaters in the early 1900s because the French aristocracy wasn’t ready for his unusual music. Popular musicians now argue that Stravinsky’s indifference to public opinion enabled him to revolutionize the music of the age.

    During the heyday of socio-political art in Mexico, Frida Kahlo’s paintings—which depicted physical and emotional pain and the female identity, subjects that were considered personal and narrow rather than universal—were overlooked, and often overshadowed by the work of her husband, artist Diego Rivera. Today she is more famous than her husband.

    This ability to push forward—despite doubt, rejection, and disapproval—isn’t exclusive to artists. It’s a skill anyone can cultivate.

    The Trap of External Validation

    Seeking external validation isn’t just unreliable—it’s actively harmful to your psychological wellbeing. Research shows it’s closely associated with anxiety and diminished performance over time.

    This aligns with self-determination theory, a widely accepted framework developed by psychologists Richard Ryan and Edward Deci. Their research demonstrates that people need three psychological nutrients—autonomy, relatedness, and competence—to thrive. External validation undermines these needs by making our sense of competence dependent on others rather than ourselves.

    Brad Stulberg, co-author of The Passion Paradox, explains this phenomenon through two types of passion in a New York Times article. Harmonious passion occurs when we’re absorbed in an activity because we love how it makes us feel (intrinsic motivation). Obsessive passion happens when we become “hooked” on activities that result in rewards and recognition (extrinsic motivation).

    The latter creates what Stulberg calls “a volatile and fragile sense of self” because “people who are obsessively passionate tie their self-worth to outcomes that are often outside their control.”

    Think about Sarah, a marketing professional I worked with, who found herself refreshing her inbox every few minutes after sending a campaign proposal, anxiously awaiting her client’s feedback. Her mood would swing wildly between elation and despair based on others’ responses. The habit loop was clear: uncertainty triggered checking behavior, which was occasionally rewarded with praise, reinforcing the cycle of external validation seeking.

    5 Strategies to Cultivate Self-Validation

    Let’s break the cycle. Here are five practical ways to build self-validation into your daily life:

    1. Identify Your Values and Live By Them

    Identifying our values gives us a clear, intrinsic sense of purpose. When we are uncertain about what truly matters to us, we default to looking outward—chasing approval, social status, or material success based on what others deem important.

    Try this today: Write down three core values (e.g., creativity, connection, growth) and ask yourself before each major decision: “Is this action aligned with my values, or am I just seeking external validation?” This simple question can transform how you make choices.

    2. Identify When and Why You Seek External Validation

    The first step in changing any behavior is recognizing when and why it happens.

    Try this today: Keep a “validation journal” for one week. Each time you find yourself craving external validation, note:

    • What triggered this need?
    • What emotion am I feeling? (Insecurity? Fear? Uncertainty?)
    • What am I really seeking? (Reassurance? Confirmation? Recognition?)

    After a week, you’ll likely see patterns that help you understand your validation-seeking habit loops.

    3. Replace External with Internal Validation

    Once you understand when and why you seek external validation, cultivate the habit of self-validation.

    Try this today: Create a “win jar” where you write down small daily victories on slips of paper. These could be as simple as “spoke up in a meeting” or “chose a healthy lunch.” Reviewing these periodically reinforces your ability to recognize your own achievements. You can also use my free habit tracker to monitor your progress.

    4. Work on What You Like, Instead of Trying to Be Liked

    Igor Stravinsky and Frida Kahlo ignored the trends of their time to create work that was meaningful to them—even though it meant receiving meager recognition initially.

    Try this today: Set aside 30 minutes for a “curiosity experiment” where you explore something purely because it interests you, with zero expectation of showing the results to anyone else. Notice how different this feels from activities done for others’ approval.

    5. Focus on Input, Not Outcomes

    Excessive need for external validation places our worth on outcomes (number of awards, rewards, compliments) that are outside of our control. It’s smarter and healthier to focus on input: the time and attention we give to something.

    Try this today: For your next project, set process goals rather than outcome goals. Instead of “get 100 likes on my post,” aim for “write for 30 minutes with full concentration.” Studies show that visualizing the process, not the outcome, leads to better performance—which in turn reinforces positive beliefs about ourselves.

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      Break Free From the Validation Cycle

      External validation, if you get it, is fleeting and fickle. The only approval you need is your own. By building these five strategies into your daily habits, you can gradually shift from external dependence to internal confidence.

      Which strategy will you try first? Start today—not for anyone else’s approval, but for the freedom that comes from living on your own terms.

      Nir Eyal is a former Lecturer at Stanford and is the bestselling author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Indistractable won numerous honors and was named one of the Best Books of the Year by Amazon.

      BONUS: Nir offers a complimentary Indistractable workbook on his blog, NirAndFar.com

      How Successful People Timebox

      How Successful People Timebox

      A Step-by-Step Guide to Timeboxing, With Examples

      Timeboxing is the most powerful time-management technique. However, there is no one way to timebox. Some people keep the same schedule every week and review it on Sundays. Others change their timeboxed calendar daily and review it the night before.

      Some people use a spreadsheet in 30 or 15-minute increments (get my free schedule maker here), others use Google Calendar, and others use one of the many timeboxing apps available.

      This step-by-step guide, plus timeboxing examples from real people, will help you figure out what timeboxing looks like for you.

      Remember: No productivity technique is effective and easy. It’s going to be effective and hard. Nothing will magically solve time management without some effort.

      Step One: Identify Your Values

      According to Russ Harris, author of The Happiness Trap, values are “how we want to be, what we want to stand for, and how we want to relate to the world around us.”

      Values are attributes of the person we want to be.

      For example, your values may include being an honest person, being a loving parent, or being an appreciated part of a team. We never achieve our values any more than finishing a painting would let us achieve being creative. A value is like a guiding star; it’s the fixed point we use to help us navigate our life choices.

      Categorize those values into the three life domains below to build an authentic, holistic image of the person you want to be.

      A set of nested circles representing life domains: yourself, your relationships, and your work

      Step Two: Turn Your Values into Time

      Decide how much time you need to spend on each life domain to be consistent with your values.

      List the activities and tasks that exercise your values, which I call “traction.” These are the activities that you will plot into your weekly timeboxed calendar.

      To meet your value of being healthy, perhaps you’ll pick activities like a workout class or meal planning. To exercise the relationship value of being a good life partner, schedule regular date nights to give the two of you time for deep conversations. To practice the value of playfulness, list activities like time to play video games, a game night with friends, or playtime with your kids.

      Notice that timeboxing isn’t just about “getting things done.” It’s about being the kind of person you want to become. If the kind of person you want to become enjoys an hour of playing video games or scrolling social media, great! Do it! But do it according to your schedule and your values.

      Step Three: Create a Timeboxed Calendar

      Create a calendar template for your perfect week, guided by how much time you’ve decided to spend on each life domain. Schedule the activities you listed in the previous step.

      A quick side note on the planning fallacy: Humans tend to be overly optimistic about how long tasks take. One study found that even when forced to consider the worst-case scenario for the time a task would take, participants regularly disregarded it in favor of the best-case scenario. We can’t help but try and pack as much as we can into each day! But that sets us up for failure before we even begin.

      Say you’re going to the gym for a 45-minute workout. You’re not timeboxing just 45 minutes; you’re also timeboxing the time it takes to get there and back, plus the time you need to shower, get dressed, and eat something. So you might be talking about two hours!

      A trick for avoiding the planning fallacy is to triple the time you estimate a task will take, especially for work-related tasks with strict deadlines.

      Step Four: Track How Well You Follow the Calendar

      Inevitably, three things will get in the way of your timeboxed calendar. There are only three possible causes of any distraction (click on a link below to learn more about each):

      1. Internal triggers
      2. External triggers
      3. Planning problems

      To prevent those three distractions in the future, you’ll need to identify the source.

      As Paulo Coelho said, “A mistake repeated more than once is a decision.”

      If you keep getting distracted by the same things again and again without putting practices in place to prevent them from happening in the future, you are deciding to be distractible.

      I recommend using my free distraction tracker to note:

      • The time you went off-track
      • The source of the distraction (either an internal trigger, external trigger, or a planning problem)
      • Ideas for how to overcome the distraction next time

      Step Five: Reflect and Refine

      Timeboxing is a long-term experiment. You should schedule 15 minutes every week to review and refine your calendar.

      First, ask yourself, “When in my schedule did I do what I said I would do, and when did I get distracted?”

      If an internal trigger distracts you, what strategies will you use to cope the next time it arises? If it was an external trigger, like a phone call or a talkative colleague, how can you prevent that kind of interruption in the future?

      If a planning problem was the reason you gave in to distraction, ask yourself, “Are there changes I can make to my calendar that will give me the time I need to better live out my values?” For example, if the planning problem was an unexpected event, was it a one-time interruption or something that may happen again? If the latter, what contingency plan can you put in place?

      It may take several weeks of repeating Steps 2 through 5 before you land one that suits you. Even then, if you experience changes in your environment or life circumstances, such as moving homes or starting a new job, you’ll likely have to adjust your timeboxed calendar.

      Tips for Timeboxing Newbies

      Start with “you” time. You need time in your schedules for rest, intellectual enrichment, proper nourishment, prayer, or whatever else helps you live out your values. By setting aside time to live out your values in the “you” domain, you will have the time to reflect on your calendar and visualize the qualities of the person you want to be. With your body and mind strong, you will also be much more likely to follow through on your other commitments.

      Schedule fun stuff! Many people make the mistake of thinking everything on their calendar should be productivity-focused. Quite the opposite! To see the real power of timeboxing, start by building your perfect day.

      When you use timeboxing to schedule activities you want to do—even if they include watching TV or playing video games—you’ll see just how you really can do anything you want to do, just not all at once. You’ll enjoy those activities more without feeling guilty.

      Give yourself options. Some think preplanning exactly what they will do is too constraining. But timeboxing offers structure with room to play. You don’t have to schedule a specific activity, like “wash the dishes.” You can schedule a broader category.

      For example, I timebox “admin” every week and keep an ongoing list of admin tasks, like “pay this bill” or “schedule a dentist appointment.” When the admin time comes around, I can choose any task. My daughter and I used to schedule time for “planned spontaneity.” Every week at the same time, we picked an activity from a “fun jar” together.

      You can timebox exercise, chores, independent learning, and fun with friends without scheduling a precise activity. How do you know whether the category is too broad? As long as it’s specific enough so that you know what you will not be doing at that time, it’s niche enough.

      Know what a crisis is (and is not). A crisis is an unexpected event requiring immediate attention. If you could have planned for it, or it doesn’t actually require immediate attention, it’s not a crisis. Stop acting like every email requires an immediate reply. Crises are rare, and chances are you’re getting worked up because you don’t feel like doing the hard work you know you have to do (see internal triggers). Put contingencies in place for things that could go wrong and ask yourself whether something really, truly can’t wait or are you looking for distractions.

      The goal is not to finish. Unlike a to-do list, the goal of timeboxing is not to finish anything! Instead, it is to learn how much you get done when you work without distraction, creating a feedback loop that will help you plan your time properly in the future.

      That may make timeboxing seem unsuitable for people with strict deadlines or unpredictable jobs, but I assure you, it’s not.

      The goal isn’t to complete as many tasks as possible in a day. We can’t control the number of tasks we complete. The only things we can control is the amount of time and attention we put into each task. Timeboxing is the only way to learn how long things actually take by working on them without distraction so you can plan accordingly in the future.

      To-do lists make you feel good checking cute little boxes, even when you do irrelevant work. Timeboxing forces you to make tradeoffs so you can focus on what’s truly important.

      Timeboxing Examples from the Experts

      “If I didn’t have this [timeboxed calendar], I’d be in a panic the very first moment I wake up,” Marc Andreessen once admitted

      Although Andreessen is a well-known, super-successful entrepreneur and investor, he has the same 24 hours daily as you and me. He’s realized that keeping a schedule allows him to devote his precious hours to what matters most.

      Andreessen schedules not only important meetings but also sleep, wake-up time, and even free time:

      Free time is critical because that’s the release valve. You can work full tilt for a long time as long as you know you have actual time for yourself coming up. I find if you don’t schedule enough free time, you get resentful of your own calendar. … We’ve both worked with executives where they were scheduled to the ‘nth’ degree. The three things you tend to notice with executives like that. One, they just never have any time to actually think. And that turns out to be a fairly important thing. Two, they have a hard time adjusting to changes in circumstances. In our business of venture capital, you get a lot of problems that come up. There is a lot of firefighting. It’s like those classic movie scenes when there’s a huge crisis and somebody calls out to their secretary “Cancel my schedule!” Well, maybe you wouldn’t need to do that if you had some flexibility in your calendar.

      -Marc Andreessen, A16Z.com

      Marc Andreessen’s Timeboxed Calendar

      Marc Andreessen’s timeboxed weekly calendar example

      Neha Kirpalani is a senior marketing consultant and personal brand strategist. A self-described “productivity nerd,” she found my course after searching for a better time-management technique after being promoted to a management role, which came with additional responsibilities that threw her schedule “off kilter.”

      In Harvard Business Review, Kirpalani says timeboxing helped her strategically prioritize tasks, stop wasting time figuring out what to do next, and be more realistic about the available time she had for new commitments.

      As is the case for all people who start to use timeboxing, Kirpalani needed an orientation period:

      I began experimenting with timeboxing on a small scale. I gave myself a fortnight to get used to the process. Every week, I would take a few new tasks from my to-do list, estimate how long each would take, and then block that time on my calendar. At the end of the workday, I would reflect on how much progress I had made and iterate my schedule as needed. If an urgent meeting or task came up unexpectedly, I rescheduled my priorities accordingly.

      Neha Kirpalani’s Timeboxed Calendar

      Neha Kirpalani’s timeboxed weekly calendar from her guide to timeboxing

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        Kirpalani highlights a critical point: Don’t approach timeboxing like a drill sergeant. Rather, the right mindset is that of a scientist, and the job of a scientist is to experiment to gather evidence about a subject.

        Timeboxing enables us to think of each week as a mini-experiment and to improve with each iteration. The goal is to figure out where your schedule didn’t work in the prior week so you can make it easier to follow the next time around.

        There is no one way to timebox. It will take time and experimentation to figure out how to best use it to your advantage.

        Stop Gaslighting Yourself: Why Your Memory Isn’t as Reliable as You Think

        Stop Gaslighting Yourself: Why Your Memory Isn’t as Reliable as You Think

        Have you ever cringed while showering, suddenly remembering something embarrassing you said years ago? That memory still feels so fresh, so real—but what if I told you it might be entirely distorted?

        We navigate life believing our memories are faithful recordings of the past. We replay conversations with crystal-clear certainty, convinced that what we remember is exactly what happened. But here’s the uncomfortable truth: our brains are unreliable narrators.

        The Illusion of Perfect Memory

        False memories aren’t rare glitches in cognition; they’re the default. Studies consistently show that memory isn’t a recording device—it’s a reconstruction. Every time we recall an event, we subtly rewrite it, influenced by current emotions, biases, and external inputs.

        In fact, memory is so malleable that researchers can implant entirely false memories in people. Cognitive psychologist Elizabeth Loftus has demonstrated this repeatedly in her groundbreaking research. In one landmark study, she and her colleagues showed participants doctored photographs of events that never happened—such as taking a hot air balloon ride as a child. Astonishingly, about 30 percent of participants “remembered” these fictional events with vivid detail.

        Even subtle language changes can dramatically alter our recall. In Loftus’s classic car crash experiment, participants who were asked how fast cars were going when they “smashed” into each other estimated higher speeds and even falsely recalled seeing broken glass. Those asked about cars “hitting” each other reported lower speeds and no broken glass.

        These false or reconstructed memories don’t just distort our perception of external events—they fundamentally shape how we see ourselves.

        When Memory Distortion Becomes Self-Gaslighting

        Gaslighting typically refers to when someone invalidates another person’s experience through manipulation. But we’re equally capable of gaslighting ourselves, and our faulty memories provide the perfect fuel.

        Consider this scenario: You made an awkward comment during a team meeting five years ago. In your memory, the room fell silent, colleagues exchanged uncomfortable glances, and your boss frowned disapprovingly. This memory reinforces your belief that you’re “not good with people” or “always say the wrong thing.”

        But what actually happened? Perhaps there was a brief pause, a few people didn’t even notice, and the meeting continued normally. Or maybe your comment was received better than you remember, but your negativity bias—our tendency to remember and dwell on negative experiences more than positive ones—has amplified the awkwardness in your memory.

        Self-gaslighting happens when:

        1. You take a memory—especially one tied to shame or failure—and exaggerate its significance
        2. You convince yourself that one moment defines your character or abilities
        3. You override a balanced perspective with a harsh, self-critical narrative
        4. You selectively remember evidence that confirms your negative self-image

        If you tend to see yourself as someone who is always at a disadvantage or inherently flawed, your memory distortions will likely lean toward reinforcing those beliefs. This creates a vicious cycle: negative self-perception → biased memory recall → strengthened negative self-perception.

        Breaking Free from Memory-Based Self-Criticism

        If our memories are unreliable, can we ever be sure what happened? Probably not—and that’s surprisingly liberating. Instead of obsessing over whether your perception is objectively true, ask a more useful question: Does this belief serve me?

        Psychologists call it belief perseverance—our stubborn tendency to cling to beliefs even after they’ve been discredited. Even if you discovered that a long-held memory was distorted, your brain would likely resist changing the belief it created. This is why many people continue to see themselves in certain limiting ways, despite evidence to the contrary.

        Practical Steps to Stop Self-Gaslighting

        1. Question the utility of your memories

        When a painful memory surfaces, ask yourself:

        • Does believing I embarrassed myself at that party help me enjoy social gatherings now?
        • Does holding onto the belief that I wasn’t a “math person” in school help me grow today?
        • Does seeing myself as “always disorganized” improve my productivity?

        2. Collect evidence that contradicts your negative narratives

        Our brains love confirmation bias—we notice evidence that confirms our beliefs while ignoring contradictory information. Actively seek and document counter-evidence:

        • Keep a “wins journal” where you record daily successes, no matter how small
        • Ask trusted friends about their perceptions of events you remember negatively
        • Take note when you act contrary to your negative self-belief

        3. Reframe memories as tools, not truths

        A belief is only as valuable as the result it creates in your life. If a memory strengthens you, keeps you accountable, and pushes you toward the person you want to become, use it. If it drains you, narrows your world, and fuels resentment, consider letting it go—whether it’s “true” or not.

        4. Practice deliberate memory reconstruction

        Try this exercise: Take a negative memory that haunts you and deliberately reconstruct it with compassion.

        • Write down the memory as you currently remember it
        • Identify where you might be filling in gaps or making assumptions
        • Rewrite the scene with the understanding that others were likely focused on themselves, not judging you
        • Imagine watching the scene as a compassionate observer—what would they notice that you missed?

        Traction, Not Busyness

        Being busy doesn’t build success. Being intentional does.

        The path to meaningful productivity isn’t about filling every minute of your calendar. It’s about creating the time and space for traction—making progress on what matters most to you. This connects directly to Eyal’s concept of “traction” versus “distraction,” where traction pulls you toward what you want while distraction pulls you away.

        I’ve found that the professionals who advance most rapidly aren’t necessarily working more hours—they’re working more focused hours. They’ve mastered the art of saying no to the trivial many so they can say yes to the vital few.

        By setting appropriate boundaries around your time and attention, you aren’t being difficult or uncooperative. You’re creating the conditions necessary for your best work to emerge. You’re telling the world that your contribution matters enough to be protected.

        What’s one boundary you could set this week to protect your time and attention?

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          Choosing Better Stories

          This isn’t about denying accountability or ignoring genuine lessons from past mistakes. It’s about recognizing that memory is fallible and that we can be selective about the stories we tell ourselves.

          The next time you find yourself trapped in a cycle of self-criticism based on past memories, remember: your brain is an imperfect historian but an excellent storyteller. You can acknowledge the uncertainty of your memories while choosing stories that empower rather than diminish you.

          Your past doesn’t define you—and your memories of that past are far more flexible than you think. Use that flexibility to your advantage.

          How to Protect  Your Focus Without Burning Bridges

          How to Protect Your Focus Without Burning Bridges

          Nir’s Note: This guest post is by Jenny Wood, a former Google executive who led one of the company’s biggest career programs, helping thousands take charge of their professional growth. Her new book, Wild Courage: Go After What You Want and Get It, is a bold guide to standing out and getting ahead by embracing 9 unexpected traits.

          Most professionals don’t struggle with time management. They struggle with people-pleasing.

          From an early age, we’re conditioned to say “yes.” Yes to additional responsibilities. Yes to impromptu meetings. Yes to anything that signals we’re cooperative team players. But this automatic response creates a significant dilemma: every time we say yes to something inessential, we’re implicitly saying no to work that actually matters.

          As Nir Eyal points out in Indistractable, if you don’t take control of your time, someone else will.

          An illustration showing an hourglass filled with sand and a hanging spotlight, emphasizing that achieving goals isn't about having more time but about directing your energy with greater focus

          The Hidden Cost of Interruptions

          A study by Gloria Mark from the University of California, Irvine shows that the average knowledge worker is interrupted every 11 minutes. Once that interruption occurs, it takes approximately 23 minutes to fully regain concentration.

          This isn’t just frustrating—it’s fundamentally incompatible with meaningful work. A few unexpected notifications, messages, or drop-by conversations can completely derail your productivity and transform your workday into a cycle of distraction and reaction rather than intentional action.

          The constant context-switching doesn’t just feel exhausting—it is exhausting. This pattern increases stress, mental fatigue, and error rates, while dramatically reducing your capacity for focused work.

          What’s even more concerning is how these interruptions compound over time. If you’re interrupted just five times in a workday (a conservative estimate for most professionals), you’re losing nearly two hours of productive time—not counting the interruptions themselves. Over a week, that’s an entire day of work evaporating into the ether.

          The People-Pleasing Trap

          Why do we keep falling into this trap? The answer lies in our deeply ingrained fear of social rejection.

          During my time at Google, I noticed a pattern among even the most brilliant professionals. Many of us were unconsciously prioritizing short-term social harmony over long-term impact. We’d say yes to a 30-minute coffee chat to avoid potentially hurting someone’s feelings, even if it meant pushing an important deadline into evening hours.

          This isn’t just about being nice—it’s about a fundamental misunderstanding of how respect is earned in professional settings. Counter-intuitively, setting clear boundaries often increases others’ respect for you, while constant accommodation can diminish it.

          Becoming Intentional With Your Time

          Having led major career development programs at Google, I’ve seen firsthand how the highest performers handle their time. They don’t just manage it—they defend it with an almost religious fervor.

          I address this challenge in my new book, Wild Courage: Go After What You Want and Get It, where I identify being “brutal” with your time as essential for high performance, a concept that aligns with Eyal’s strategies for becoming “indistractable.”

          I used to say yes to everything: meetings I didn’t need to attend, projects that weren’t mine to own, and favors that drained my capacity. While I thought I was being collaborative, I was actually avoiding the discomfort of setting boundaries.

          When I finally began protecting my time as if my career depended on it (because it did), I discovered something surprising: no one seemed to mind. My colleagues didn’t keep score of declined meeting invitations or take offense at my newfound boundaries. Instead, I finally had bandwidth for the work that truly mattered.

          The Psychology of Saying No

          What makes saying “no” so difficult? Neuroscience offers some insights. When we anticipate potential social rejection, our brains activate the same regions associated with physical pain. This helps explain why declining requests feels so uncomfortable—we’re literally wired to avoid it

          Understanding this biological response is the first step toward overcoming it. The discomfort you feel when setting boundaries isn’t a signal that you’re doing something wrong—it’s simply an outdated survival mechanism firing in a context where it’s no longer helpful.

          The good news is that this discomfort diminishes with practice. Each time you successfully protect your time without damaging relationships, you’re retraining your brain to associate boundary-setting with positive outcomes rather than social danger.

          Practical Ways to Protect Your Time

          If you want to reclaim your schedule this week, try this five-step approach:

          1. Audit your calendar: Identify your biggest time-wasters and recurring distractions. Look for patterns—are there specific people, projects, or meeting types that consistently drain your energy without proportional returns?
          2. Practice saying no—without over-explaining: Keep it simple with “I can’t commit to this right now.” Research suggests that using the word “can’t” rather than “don’t want to” is perceived as less personal and more acceptable to the receiver.
          3. Time-block your focus work: Schedule and defend periods for focused work as if they were unmissable meetings. Eyal calls this technique “timeboxing” in Indistractable and it’s one of the most powerful tools for ensuring that your priorities actually get your time.
          4. Create friction for interruptions: Make it slightly harder for others to access your time. This might mean closing your office door, working from a different location, or using status indicators in communication tools to signal when you’re in focused work mode.
          5. Batch similar activities: Group similar tasks like email checking, Slack responses, or approval reviews into dedicated time blocks rather than allowing them to fragment your entire day.

          When you need to decline requests gracefully, these three simple scripts can help:

          For meeting requests: “I’d love to help! Can we start by collaborating via email to get ideas flowing? If we need more time after that, I’m happy to explore meeting options.”

          For timeline management: “I’m deep into a priority project this week, but I’d be happy to circle back next week. Does that timeline work for you?”

          For clarity on commitments: “Happy to discuss this further. Could you send over a quick agenda first, so I can see where I can best contribute?”

          These approaches allow you to maintain relationships while protecting your most valuable resource—your attention.

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            Traction, Not Busyness

            Being busy doesn’t build success. Being intentional does.

            The path to meaningful productivity isn’t about filling every minute of your calendar. It’s about creating the time and space for traction—making progress on what matters most to you. This connects directly to Eyal’s concept of “traction” versus “distraction,” where traction pulls you toward what you want while distraction pulls you away.

            I’ve found that the professionals who advance most rapidly aren’t necessarily working more hours—they’re working more focused hours. They’ve mastered the art of saying no to the trivial many so they can say yes to the vital few.

            By setting appropriate boundaries around your time and attention, you aren’t being difficult or uncooperative. You’re creating the conditions necessary for your best work to emerge. You’re telling the world that your contribution matters enough to be protected.

            What’s one boundary you could set this week to protect your time and attention?

            The Real Culprit Behind Plummeting Children’s Mental Health

            The Real Culprit Behind Plummeting Children’s Mental Health

            Before treating kids with therapy and medication, make sure they’re getting enough “psychological nutrients.”

            Kids are suffering. In the United States, 13 percent of three- to 17-year-olds had a mental or behavioral health diagnosis. That number climbs to 20.3 percent among teens aged 12 to 17 (as of 2023). Globally, 15 percent of 10- to 19-year-olds have a mental health disorder.

            You’re right in thinking it hasn’t always been like this. There’s been a sharp spike in recent years—even before the COVID-19 pandemic’s contribution. Between 2012 and 2018, there was a 34.6 percent increase in child mental illness. ADHD, anxiety, depression, and behavior/conduct problems are the most common conditions afflicting youth. Diagnoses of depression in children aged 3 to 17 grew 27 percent from 2016 to 2020.

            Parents and teachers often blame social media for rising teen depression rates. But many studies show only a correlation between the two (and a low one at that), not causation. It’s just as or more likely that kids experiencing poor family dynamics, a lack of autonomy, academic pressures, or other issues find solace and distraction in excessive social media use. Too much tech use is a symptom of a deeper problem, not the sole cause.

            As mental health diagnoses surge, so does the reliance on therapy and medication. While these interventions can be helpful, they are reactive rather than preventive. To support children’s mental health, we need to focus on one of the root causes.

            But what exactly about modern childhood environments is making kids so unhappy? The answer lies in understanding the stark gap between what children need psychologically and what their daily lives actually provide.

            Kids’ Lives Aren’t Easy

            What many people don’t know is that many childhood struggles stem from lifestyle factors rather than chemical imbalances. Addressing those factors should be the first step in helping a suffering child.

            “If we treat children with mental, emotional, and behavioral problems without individually and collectively addressing social and relational health risks, or even assessing them, which is often the case, we are missing some of the biggest factors driving the mental and emotional suffering of our children,” says Christina Bethell, professor at Johns Hopkins and director of the Child and Adolescent Health Measurement Initiative at the Bloomberg School.

            The truth is, kids have a lot bringing them down. For starters, school.

            “Schools produce anxiety and depression in children,” according to Boston College research professor Peter Gray. He notes that U.S. school systems have reacted by spending tons of money on mental health professionals and programs (more than $1.7 billion in the 2021–22 school year went to social and emotional learning). But, he wrote, “if schools would stop stressing kids out as they do, and stop preventing them from being kids, our kids wouldn’t need so much therapy!”

            A survey of 65,000 third- through 12th-grade students, released in January 2025, showed that kids’ severe lack of agency in school is part of the problem. It found that 26 percent of 10th graders say they love school, compared to 74 percent of third graders, which Jenny Anderson and Rebecca Winthrop—co-conductors of the survey and authors of The Disengaged Teen: Helping Kids Learn Better, Feel Better, and Live Better—attribute to 33 percent of 10th graders saying they don’t develop their own ideas in school. “School feels like prison, many teenagers told us over three years of research,” Anderson and Winthrop wrote in a New York Times op-ed. “The more time they spend in school, the less they feel like the author of their own lives, so why even try?”

            The comparison to prison isn’t an exaggeration. Robert Epstein, the researcher who wrote “The Myth of the Teen Brain” in Scientific American, has a similar conclusion: “Surveys I have conducted show that teens in the U.S. are subjected to more than 10 times as many restrictions as are mainstream adults, twice as many restrictions as active-duty U.S. Marines, and even twice as many restrictions as incarcerated felons.”

            Most formal schooling in America and similar industrialized countries is the antithesis of a place where kids have the autonomy to make their own choices. And that’s not the only problem.

            While some standardized tests like the SAT serve an important role in providing an objective measure of academic achievement, the sheer volume of testing in schools can take a toll on students’ well-being. Kids today take standardized tests in mathematics and English language arts every year from third to eighth grade and once in high school, plus less frequent science tests. In-class tests account for a significant percentage of students’ grades—as high as 40 to 60 percent in some school districts. This constant assessment creates an environment where many students feel perpetually evaluated rather than focused on learning; that potentially undermines their sense of competency and increases stress levels.

            The education system has begun recognizing these challenges. The 2015 U.S. Every Student Succeeds Act, which replaced the No Child Left Behind Act, reduced some testing requirements. Poor test scores and grades can make children feel incompetent. Persistent stress in schools is shown to adversely affect children’s physical and mental health into adulthood.

            No, traditional Western school isn’t the only factor that contributes to poor mental health in children. However, kids consistently report that school is the primary source of their distress. In one survey, 83 percent of the teens said school pressures were responsible for some of their stress.

            Perhaps the most damning indictment of our educational environment comes from this sobering statistic: teenage suicide attempts drop by 28% during summer months when school is not in session. Let that sink in—the very institution we trust to nurture our children’s minds may be contributing significantly to their psychological distress.

            Recognizing the challenges of children’s day-to-day life allows us to understand that raising happy, healthy kids means addressing these challenges. Instead of jumping to therapy, we should first assess whether children’s basic psychological needs are being met.

            The Psychological Nutrients Kids Need to Thrive

            According to self-determination theory, all humans—kids included—need three psychological nutrients to flourish, a widely accepted theory of human motivation and flourishing developed by renowned human-behavior researchers Richard Ryan and Edward Deci.
            • Autonomy: A sense of control over their own lives. Many kids feel anxious because their lives are overly structured and controlled.
            • Competency: Feeling capable and effective. Without opportunities to succeed at meaningful tasks, kids may develop low self-esteem.
            • Relatedness: Feeling connected to others. Genuine connection and supportive relationships, not just therapy sessions or structured socialization, are essential for emotional well-being.
            Even if kids don’t get all these nutrients at school, caregivers can provide them in other ways.

            How to Give Your Kid a Rich Life

            What does feeding your kid the psychological nutrients they need look like? My wife and I have a teenage daughter, but our approach to raising her isn’t the only way and may not even apply to yours.

            Instead of prescribing advice, I offer several studies that point to what kids need to be mentally healthy.

            1. Make Their Choices Count

            A 2009 study examined children’s attention and learning during an experiment with Guatemalan Mayan and European American five- to 11-year-olds. Two children were brought into a room where an adult taught one of them how to build a toy while the other one waited; researchers observed what the nonparticipating child, the observer, would do while waiting. In the United States, most of the observer children shuffled in their seats, stared at the floor, and generally showed signs of disinterest. But the Mayan children concentrated on what the other child was learning and sat still in their chairs as the adult taught the other child.

            Overall, the study found that American children could focus for only half as long as Mayan kids, even though the Mayan children had less exposure to formal education. Less schooling meant more focus. How could that be?

            Psychologist Suzanne Gaskins, who has studied Mayan villages for decades, told NPR that Mayan parents give their kids a tremendous amount of freedom. “Rather than having the mom set the goal—and then having to offer enticements and rewards to reach that goal—the child is setting the goal. Then the parents support that goal however they can,” Gaskins said. Mayan parents “feel very strongly that every child knows best what they want and that goals can be achieved only when a child wants it.”

            Any parent can offer their child this same freedom. A great way to start is by helping them build an indistractable summer. Kids may not have much autonomy during the school year, but in the summer, they have unlimited free time. Caregivers can support kids in planning a balanced schedule for spending their time how they want.

            Other ways to give kids autonomy:

            • Let them choose their extracurricular activities instead of pushing them into what we think is best.
            • Give them choices in everyday life, such as picking out their clothes and meals.
            • Allow them to take (reasonable) risks, like climbing trees, biking to a friend’s house, or picking up an ingredient at a nearby grocery store.

            2. Connect with Them

            Another multi year study, led by Bethell, concluded that strong family connections and resilience can offset kids’ mental health conditions.

            Nearly 70 percent of children with mental health conditions in the study experienced at least one of eight social or relational health risk factors including economic hardship, food insecurity, unsafe neighborhood, racial discrimination, and adverse childhood experiences such as substance abuse or domestic violence.

            Relational health risks—namely, poor caregiver mental health, low levels of caregiver coping, or high aggravation with their child—in particular influence children’s mental health: Compared to social health risks, they are not only more prevalent among kids with mental health conditions but also more strongly associated with those conditions, according to Bethell’s study.

            Strong relational health can alleviate mental health problems by promoting children’s self-regulation and resilience. For example, children with a strong parent-child connection were 5.73 times more likely to demonstrate good self-regulation and 2.25 times more likely to do so “when their family reported staying hopeful and could identify strengths to draw on during difficult times.”

            To build strong family connections, try having regular family dinners without screens, or go on one-on-one outings with your kids. When she was younger, my daughter and I used to have a fun jar of activities we would pull from, and today we have planned spontaneity together.

            3. Take Care of Yourself

            Did you hear? Poor caregiver mental health can adversely affect kids’ mental health. So if you ever needed an evidence-backed reason to practice self-care, this is it.

            To convince you further, this study found that “people who are surrounded by many happy people and those who are central in the network are more likely to become happy in the future.” Your happiness, as the guardian of a child, is important. Devote time to yourself. Taking care of yourself is at the core of the three life domains—you, your work, and your relationships—because the other two depend on your health and wellness. If you’re not taking care of yourself, your relationships, including with your kids, suffer.

            4. Let Them Play

            Remember playing pickup games at the basketball court, hanging out at the mall on weekends, or simply roaming around the neighborhood until you found a friend? Sadly, spontaneous socializing for kids isn’t as common as it used to be. 

            “But the world is different now,” some parents argue. “We can’t just let kids roam free like in previous generations.” While safety concerns are valid, the data doesn’t support the level of restriction many children experience today. Crime statistics show that children are safer now than in previous decades, despite parental perceptions to the contrary. The real danger may lie in overprotection itself—depriving children of the very experiences that build confidence, resilience, and social skills.

            Peter Gray, who has studied the decline of play in America, reported that since about 1955, “children’s free play has been continually declining, at least partly because adults have exerted ever-increasing control over children’s activities.” Parents restrict outdoor play due to “child predators, road traffic, and bullies,” according to a survey in an Atlantic article—even though kids today are statistically the safest generation in American history.

            Kids have no choice but to stay indoors, attend structured programs, or rely on technology to find and connect with others.

            Although virtual social interactions can be positive because they allow people to feel relatedness, the loss of in-person play has real costs, including social isolation and loneliness. According to Gray, “Learning to get along and cooperate with others as equals may be the most crucial evolutionary function of human social play.”

            Gray argues that schools should integrate more play into the day. Until that happens, caregivers can make sure kids have time for free play outside of structured academic or athletic activities.

            Considerations Before Therapy or Medication

            The environmental factors discussed throughout this article—school stress, lack of autonomy, limited play, and poor relational health—create the foundation for children’s mental well-being. By addressing these fundamental needs first, we can prevent many mental health challenges before they require clinical intervention.

            That said, we must acknowledge an important truth: some children will need professional support even with the most nurturing environments. The key is approaching mental health as a spectrum rather than a binary choice between “environment fixes everything” or “medication is always necessary.”

            When environmental changes don’t fully address a child’s struggles, consider these principles:

            1. Normalize emotions without pathologizing them

            There’s a crucial difference between experiencing anxiety and having an anxiety disorder. Teaching children that uncomfortable emotions are normal parts of life—not symptoms to be eliminated—builds emotional resilience. This perspective helps them develop healthy relationships with their feelings rather than fearing them.

            2. Seek support thoughtfully

            If professional help becomes necessary, approach it with intentionality. Find practitioners who consider the whole child—their environment, relationships, and unique circumstances—not just their symptoms. The best mental health professionals for children recognize that diagnosis should inform care, not define identity.

            3. Maintain agency in treatment

            Even within therapeutic contexts, children need autonomy. Involve them in decisions about their care when appropriate, and ensure that any intervention strengthens rather than diminishes their sense of competence and connection.

            The path to better mental health for our children isn’t found in either rejecting or embracing therapy and medication wholesale. Instead, it lies in creating environments where children can thrive naturally while recognizing when additional support serves their well-being. By addressing the root causes first—the environmental factors that deprive children of autonomy, competence, and relatedness—we give them the best chance at flourishing, with or without clinical intervention.

            Our responsibility isn’t to shield children from all difficult emotions or experiences, but to ensure they have the psychological nutrients and supportive relationships that allow them to navigate life’s challenges with resilience and hope.


            What You Can Do Today:

            1. Audit your child’s schedule for balance between structured activities and free time. Does it allow for daily periods of self-directed play?
            2. Evaluate your own expectations about achievement, grades, and performance. Are they serving your child’s well-being?
            3. Advocate within your school system for more unstructured time, less testing pressure, and greater student agency.
            4. Become an “Indistractable” parent by modeling healthy technology use. Children learn more from what we do than what we say. When you set boundaries around your own screen time—putting your phone away during meals, establishing tech-free zones in your home, and being fully present during family time—you teach powerful lessons about attention management. Show your children that technology is a tool to be used intentionally, not something that controls your attention. This modeling is far more effective than rules and restrictions that apply only to them but not to you.
            5. Teach the “why” behind technology boundaries, not just the rules. Empower them with strategies to maintain control over their attention. When children understand the psychology behind distraction, they develop critical thinking skills that serve them throughout life.

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              The mental health crisis among children isn’t inevitable—it’s the product of environments we’ve created, and we have the power to change them. Our children’s well-being depends on our willingness to examine and transform the worlds they inhabit, not just treat the symptoms that result from environments that fail to meet their most basic psychological needs.

              Related Articles

              The 4 Secrets to Storytelling for Business

              The 4 Secrets to Storytelling for Business

              Nir’s Note: This guest post is by Will Storr, an acclaimed author and journalist known for his deep exploration into human behavior, storytelling, and psychology. His newest book, “A Story is a Deal: How to Use the Science of Storytelling to Lead, Motivate, and Persuade,” reveals how powerful storytelling techniques can be harnessed in business, leadership, and communication to drive impactful results.

              Every successful leader, marketer, or entrepreneur is, at heart, a great storyteller. Storytelling is not just an art—it’s a science, grounded in psychology, neuroscience, and behavioral design. Here are four science-backed principles for crafting persuasive narratives, adapted from my new book, A Story is a Deal.

              1. Make Your Audience Identify

              For stories to persuade effectively, your audience must identify with the protagonist or the situation. Identification triggers a psychological phenomenon where listeners subconsciously experience the protagonist’s journey as if it were their own. When people see their struggles reflected, they engage deeply and retain more of your message.

              Neuroscience supports this: A BBC StoryWorks study involving 2,179 participants globally revealed that emotional storytelling significantly enhances long-term memory formation. The intensity and frequency of emotional peaks—not necessarily the type of emotion—drive lasting impact. Crucially, engaging emotional moments early in the narrative amplify recall.

              Insight for business storytelling: To increase brand retention and customer loyalty, frame your narrative around relatable, emotionally resonant situations or characters that mirror your audience’s lives, challenges, or aspirations.

              2. Keep it Simple

              Reality is complex, but persuasive storytelling thrives on simplicity. Human brains crave clarity; complexity increases cognitive load, causing audiences to disengage. Simple stories, focusing on one clear protagonist and straightforward language, dramatically outperform complicated narratives.

              Psychologists explain this with the “Identifiable Victim” effect. For instance, a heartbreaking image of three-year-old Syrian refugee Alan Kurdi on a Turkish beach increased donations to the Migrant Offshore Aid Station by a factor of fifteen. Conversely, overcomplicated language—like a recent Chanel ad’s overly abstract narrative—can obscure your message and reduce effectiveness. Research even suggests that excessive jargon often signals lower status, not sophistication.

              Insight for business storytelling: When crafting your business pitch or marketing messages, opt for clear, simple language that directly resonates with your audience’s experience. Avoid jargon or overly abstract descriptions to maintain engagement and clarity.

              3. Clarify Obstacles and Goals

              Humans evolved storytelling to share lessons on overcoming life’s challenges within social groups. Persuasive stories clearly illustrate how a relatable protagonist encounters and overcomes specific obstacles, ultimately achieving their goal. The climax isn’t just victory; it’s also the lesson learned or the moral of the story.

              In business contexts, the “lesson” should highlight precisely how your product, service, or vision solves the protagonist’s problem. People remember solutions that clearly connect a challenge to a tangible outcome, particularly when the story concludes with demonstrable success.

              Insight for business storytelling: Clearly define the problem your customer faces, demonstrate how your solution resolves it, and highlight the resulting transformation. This method strengthens customer belief and encourages action.

              4. Be Specific and Concrete

              Vague storytelling is easily forgettable. Specific, concrete details activate the brain’s visual imagination, making your story vivid and memorable. Leaders particularly benefit from this technique: clear, concrete visions significantly increase employee motivation and clarity of purpose.

              NASA’s goal of “landing a man on the moon and returning him safely to earth,” outlined by President Kennedy, replaced ambiguous aspirations with a tangible, achievable mission. Employees vividly envisioned their roles within this clear narrative. Similarly, Bill Gates’ concrete objective—”a computer on every desk in every home”—galvanized Microsoft’s workforce.

              Insight for business storytelling: Define your vision, products, or outcomes using specific, concrete language that your audience can visualize. Abstract terms like “sustainability” or “growth” are less persuasive than clear, vivid goals people can immediately picture.

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                Remember, a great story isn’t just told—it’s felt. When you harness these four rules of storytelling—Identification, Simplicity, Obstacles and Goals, and Specificity—you don’t just share information; you make deals. You persuade. You move people to action.

                Adapted from “A Story is a Deal: How to Use the Science of Storytelling to Lead, Motivate, and Persuade” by Will Storr.

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                The Hidden Power of Social Comparison

                The Hidden Power of Social Comparison

                I’ll never forget the day I learned about Facebook’s $19 billion WhatsApp acquisition. Instead of celebrating my own recent success as an author, I found myself spiraling into a pit of self-doubt. “Why hadn’t I created a simple messaging app?” I wondered, mentally berating myself for missing out on what seemed like an obvious opportunity.

                Sound familiar?

                We’ve all been told that comparing ourselves to others is toxic. It’s the ultimate happiness killer, the thief of joy, the fast track to misery—or so conventional wisdom tells us. But here’s the thing: If comparison is so destructive, why do our minds keep returning to it? What if there’s more to this story than meets the eye?

                Recent research suggests that watching others succeed doesn’t just make us feel bad; it lights a fire under us, pushing us toward our own achievements. While comparison can certainly be a bad habit, there might be a hidden upside we’ve been missing.

                A friend recently shared something intriguing with me. For years, she’s maintained what she calls a “secret mentor”—someone she follows online who serves as her unofficial measuring stick for success. This person changes periodically, but the pattern remains the same: Usually, it’s someone similar to her in age and background who’s achieved something she aspires to.

                Yes, she admits, sometimes this comparison leaves her feeling inadequate. But more often, it serves as a north star, showing her what’s possible. These “comparison targets” prove her goals are achievable, not just pipe dreams.

                Given that comparative thoughts comprise 12 percent of our daily mental activity, we’d better learn to harness them constructively. The key lies in developing a self-compassionate relationship with ourselves while acknowledging our natural tendency to measure ourselves against others.

                The Fascinating Science Behind Social Comparison

                To understand why comparison affects us so deeply, we need to dive into the psychology behind it.

                Social comparison theory shows that humans have an innate drive to evaluate themselves against others. We measure everything from our wealth and social status to our physical appearance and professional achievements.

                This comparison typically takes three forms:

                • Upward comparison: Looking at those we perceive as “ahead” of us
                • Downward comparison: Looking at those we perceive as “behind” us
                • Lateral comparison: Looking at those we see as our peers

                For years, psychologists assumed upward comparisons were inherently harmful to well-being. However, recent research reveals something surprising: Depending on how we frame them, both upward and downward comparisons can have positive and negative effects.

                The game changer? Understanding the difference between “assimilative” and “contrastive” comparisons and the two distinct types of envy they produce.

                When we make assimilative comparisons, we focus on our similarities with the person we compare ourselves to. This tends to spark what psychologists call “benign envy”—the kind that makes us think, “If they can do it, so can I.”

                Contrastive comparisons, on the other hand, emphasize differences and often lead to “malicious envy”—the kind that makes us want to see others fail.

                This distinction explains why so many studies have mistakenly concluded that social media is universally bad for mental health. They primarily looked at contrastive comparisons, missing the potential benefits of assimilative thinking.

                Some cultures explicitly recognize these two responses to others’ success. While both involve that familiar sting, benign envy channels our energy into personal growth, creating what psychologists call “approach motivation“—a fancy term for the drive to move toward our goals or what I like to call “traction.”

                In contrast, malicious envy triggers avoidance motivation: We either try to distance ourselves from the person we envy or, worse, give up on our own similar aspirations. 

                Have you ever caught yourself unfollowing someone successful on social media or avoiding their latest achievement? That’s avoidance motivation in action.

                The takeaway? Comparison, when channeled correctly, can be a powerful catalyst for personal growth.

                When Comparison Becomes Toxic

                Of course, not all comparisons are created equal. Comparison becomes harmful when it triggers thoughts like “That ship has sailed for me” or “I’ll never achieve what they have.” This is known as the “contrast effect,” a cognitive bias that distorts our perception of reality.

                The contrast effect can turn a perfectly good day into an emotional tailspin. You might be feeling great about your life until you hear about someone else’s success, and suddenly, your own achievements seem insignificant. It’s like having your personal highlight reel interrupted by someone else’s championship game.

                Take my reaction to the WhatsApp deal. The previous year, my book Hooked had become a bestseller, selling 5,000 copies in its first year (and eventually exceeding 500,000 copies worldwide). Yet one piece of news about someone else’s success temporarily blinded me to my own achievements—malicious envy in full effect.

                Consider wealth, for instance. While society often equates success with income, some studies show that money stops contributing to emotional well-being once basic needs are met—around $60,000 to $75,000 annually. Unexpectedly, people earning $95,000 more often report lower life satisfaction than those making less.

                A 2023 study somewhat contradicted those findings: It discovered that most people do experience an increase in happiness with an increase in income—with the caveat that the unhappiest 20 percent of study participants saw their happiness plateau at $100,000. Also, the level of happiness people experienced with a rise in income depended on their overall emotional well-being. The higher your emotional well-being generally is, the happier you’ll be with an income increase. Why is that? Income isn’t the only factor that influences happiness. You can be rich and unhappy, and more money won’t help you.

                “Money is just one of the many determinants of happiness,” Matthew Killingsworth, one of the study’s researchers, told Penn Today. “Money is not the secret to happiness, but it can probably help a bit.”

                This finding illustrates how our assumptions about “more is better” comparison can lead us astray. We chase higher salaries, thinking it’s the key to greater satisfaction when the data suggests money alone isn’t the answer; we should focus on other aspects of our lives, too.

                Harnessing the Power of Positive Comparison

                When used wisely, comparison can spark inspiration and motivation. Research shows that we’re particularly inspired by role models, people similar enough to relate to but successful enough to admire. As one study found, focusing on how we can become more like these role models often leads to genuine inspiration.

                Therapist Lori Gottlieb, author of Maybe You Should Talk to Someone, offers an interesting perspective: “Follow your envy; it tells you what you want.” Our envious feelings often point to our deepest desires, even when we’re unaware of them.

                Dr. Susan Biali Haas suggests viewing envy as a tool for personal clarity and growth. Each twinge of envy is an opportunity to practice gratitude and cultivate goodwill toward others.

                Practical Steps for Healthy Comparison

                Here’s how to make comparison work for you:

                1. Check Your Mental State Before Scrolling

                Research shows that upward comparison during depressive episodes can trigger a negative spiral. Wait until you’re in a better headspace to engage with others’ success stories.

                2. Build Authentic Self-Esteem

                Studies show that secure self-esteem leads to benign envy, while fragile self-esteem triggers the malicious kind. You can build up your self-esteem by noting your accomplishments, such as how often you practice an instrument or go for a run. Track your progress using my free habit tracker and celebrate your wins, no matter how small.

                3. Practice Active Gratitude

                Research consistently links gratitude with life satisfaction. When comparison triggers negative feelings, redirect your focus to what’s going right in your life.

                4. Remember the Incomplete Picture

                Everyone’s struggling with something, even if it’s not visible on social media. My friend’s revelation about her comparison target’s personal struggles helped her develop a more nuanced, compassionate perspective about that person’s public successes.

                5. Get Specific About Your Envy

                List exactly what triggers your envy and why. Use this information to identify your true goals and aspirations. Consider reaching out to those you admire; you might gain valuable insights and demystify their success in the process.

                6. Define Your Own Success Metrics

                While it’s fine to draw inspiration from others, make sure you’re working toward your own definition of success. Start by clarifying your core values and align your goals accordingly.

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                  7. Let Go

                  Instead of unfollowing successful people, follow them mindfully. Take inspiration from others’ cultural practices when acknowledging their achievements. For example, people in Arabic-speaking cultures use the expression “Mashallah” (Arabic for “God has willed it” to express admiration and gratitude. As one Washington Post writer noted, this practice helps transform envy into genuine admiration and respect.

                  The key question isn’t whether to compare yourself to others. It’s how to use comparison constructively. Are you using it as a stepping stone to growth or a stumbling block to success? The choice and the power lie in your hands.

                  Related Articles

                  Is Psychiatry Keeping Us Sick?

                  Is Psychiatry Keeping Us Sick?

                  The iatrogenic effects of psychiatry.

                  Something is deeply wrong with the mental health system. Instead of leading to recovery, it often perpetuates cycles of dependency on therapy, medication, and diagnoses.

                  Psychiatric diagnoses, which are unreliable to begin with, have become our identities rather than tools for recovery. While more people are going to therapy than ever before, our collective mental health isn’t improving. For some disorders, such as ADHD and PTSD, medication is prioritized over education or therapy that teaches people how to cope; thus, we see medication as a cure-all and don’t learn tools that can help us heal.

                  As mental health awareness and interventions become increasingly common, we have to be aware of the iatrogenic effects—unintended, harmful consequences—of psychiatric diagnosis and treatment.

                  Is psychiatry keeping us sick?

                  Normal Behavior, Pathologized

                  Medical professionals and unqualified individuals alike routinely medicalize normal behavior and feelings. Sadness and anxiety, once considered everyday emotions, have become problems to eradicate. As a result, many of us have succumbed to the false idea that negative emotions are bad when, in reality, they are healthy and useful. Just like hunger prompts us to eat, emotions are siren calls that alert us to tend to our well-being. But as emotions have become pathologized, there’s a growing belief that any emotional discomfort needs to be “fixed.”

                  Psychiatry has a history of categorizing normal feelings and behaviors as disorders. Homosexuality was listed as a mental illness in the Diagnostic and Statistical Manual of Mental Disorders (DSM) until 1973, and “sexual orientation disturbance” until 1987. Controversy remains over the addition of prolonged grief disorder to the DSM in 2022, which many researchers have argued will “lead to medicalization of normal grief responses and overdiagnosis.”

                  As mental health awareness has increased, it’s led to both more accurate diagnoses and “overinterpretation,” or over-pathologizing “common psychological experiences,” a 2023 study showed. Psychiatric terms have crept into the way we talk about ourselves, spurred by “wellness” culture. Someone particular about the cleanliness or organization of their home describes themself as OCD (obsessive-compulsive disorder). Another person has a few nights of poor sleep and fears they’re an insomniac. People who are shy or introverted describe themselves as “socially anxious,” even taking it as far as avoidant personality disorder or social anxiety disorder. An overconfident person gets dubbed a “narcissist.”

                  Worse, overinterpretation engenders a self-fulfilling prophecy: “Interpreting difficulties as a mental health problem,” the study authors wrote, “can lead to changes in self-concept and behavior that ultimately exacerbate symptoms and distress.” They warn that the more mental health awareness increases, the higher the rates of mental health problems.

                  For example, I’ve heard several people say they think they have ADHD because they can’t concentrate at work or they never seem to get everything done. The mental health system reinforces these beliefs by making it simple to get a diagnosis and prescription: All it takes is one trip to a psychiatrist or physician, or they can even do it on an app. (Meds for anxiety are also super easy to get a hold of.)

                  This recently happened to a friend of mine. He complained to me that he just never seemed to be able to get anything done at work and that he was a procrastinator who could only work late at night when the pressure was on. He believed he had ADHD.

                  But when I asked my friend to describe his work day, he told me about being in meetings for five hours a day—and sometimes all day. No wonder he couldn’t get anything done! And no wonder he waited till the quieter hours of the evening to focus.

                  Between the distraction of constant meetings, which were often ineffective and inefficient, and trying to task-switch to focused work, I’m not surprised he found it difficult to concentrate. His environment, not his brain, was the problem.

                  Still, he walked away from his doctor’s appointment with a prescription in hand, yet little advice on how to cope with his diagnosis. Unfortunately, pills don’t teach skills.

                  Has Therapy Become Too Routine?

                  The pathologization of normal feelings and behavior has made many of us think we need therapy, even when we don’t. Furthermore, there’s ample evidence that many people who spend years in therapy don’t get much better.

                  Richard Friedman, professor of clinical psychiatry at Weill Cornell Medical College, wrote that psychotherapy, even for people who legitimately need it, is “simply not designed for long-term use.” Freidman says therapy should last only until patients learn how to cope with their problem; terminating therapy and returning to it when needed is fine, but continuous long-term therapy is problematic.

                  A 2023 meta-analysis of studies on how cognitive behavioral therapy helps people with anxiety disorders suggested that long-term therapy is no more effective than short-term therapy. However, psychologist Juli Fraga said those results make sense, as cognitive behavioral therapy teaches people to manage their symptoms rather than to address the root cause of their problems.

                  Some people say they are quitting therapy because it causes them to dwell on their issues rather than move on from them.

                  Perhaps that’s why mental well-being is decreasing even as more people are going to therapy. “That’s not true for cancer [survival], it’s not true for heart disease [survival], it’s not true for diabetes [diagnosis], or almost any other area of medicine,” psychiatrist Dr. Thomas Insel, former director of the National Institute of Mental Health, told Time magazine.

                  People are unsure when to end therapy, and the mental health system doesn’t help.

                  Getting Stuck in the Mental Health System

                  The mental health system tends to medicate rather than rehabilitate, mainly because it’s easier. Doctors are so burned out that they tend to prioritize easy patients—or easy fixes, like medication—over challenging cases because they don’t have enough time to give all types of patients the care they need.

                  According to Time magazine, psychiatrist Paul Minot “feels psychiatry leans on medications so it doesn’t have to do the more difficult work of helping people understand and fix life circumstances, habits, and behaviors that contribute to their problems.”

                  Fraga says doctors are taught to rely on medication. “I supervise psychiatry residents,” she says. “They have virtually zero training in psychotherapy. When I finished my doctorate, I had close to 100 hours of clinical work, and my internship and postdoc resulted in 2,000 more hours. Guess how many therapy cases most third-year psychiatric residents have seen? Three! Psychiatry leans on medications because this is what residents are trained to do.”

                  Overreliance on medication means some people never recover, even when they otherwise could. For example, experts are starting to wonder whether antidepressants prevent PTSD patients from healing. Another example: People often think an ADHD diagnosis is for life. But that’s not true. A third of kids diagnosed with ADHD don’t have it as adults.

                  If, through behavioral therapy, people learn the coping skills to control impulses, foster positive behavior, and build executive functions like organization and time management, they can manage their ADHD to the point that they don’t exhibit symptoms. Yet, up to 81 percent of children with ADHD are on medication in some US states. These medications come with side effects, while behavioral interventions, like teaching kids to become Indistractable, do not. Are we medicating kids for their benefit, or are we doing so to make life easier for doctors, teachers, and guardians?

                  Of course, some people do suffer from severe psychiatric disorders and require special care. In those cases, overmedication is often used as a band-aid for a broken mental health system. There’s not enough funding for mental health and not enough beds in psychiatric hospitals to give patients the thorough, long-term treatment they need.

                  “Since the earliest days of deinstitutionalization, the number of psychiatric hospital beds in America has declined relentlessly, so that it is rarely possible to treat the full episode of illness in hospital,” Harold I. Schwartz, a psychiatrist in chief emeritus at the Institute of Living, Hartford Hospital, wrote in an opinion letter to The New York Times. “It is not unusual to be discharged after three or four days, even when hospitalization was prompted by a suicide attempt or a psychotic episode.” In a 2021 study, 87 of the 88 U.S. pediatric hospitals used their emergency rooms to “regularly board” children who had to wait for an average of 48 hours for space to free up in a psychiatric hospital.

                  Mental health experts admit that we “lean on therapies and medications that only skim the surface of a vast ocean of need.” Rehabilitation is a lot harder for psychiatry to achieve. Instead, it medicates.

                  No Offboarding Plan

                  Unlike physical health care, mental health care—medication, but also therapy—often lacks an

                  “offboarding” plan.

                  Once a mental health patient is on medication, there’s little emphasis on helping them get off it.

                  Take antidepressants, for example. According to Professor Friedman, “Doctors are experts at prescribing medication but not so good at … knowing when a drug has served its purpose and can be safely stopped.”

                  In 2004, the American Psychological Association said that antidepressants are typically recommended for 16 to 20 weeks after depressive symptoms end. However, the guidelines “further recommend that maintenance treatment be strongly considered in order to prevent relapse. Recent research [from 2003] has indicated that continued antidepressant therapy for at least one year and as long as three years can significantly reduce the risk of relapse.” In 2011, the APA said that the “continuation phase” should last four to nine months and that people who have a chronic major depressive disorder or have had three or more episodes of major depression should maintain their use of antidepressants.

                  The United Kingdom’s National Health Service says that antidepressants are typically recommended for at least six months after a depressive episode, but they may be prescribed long-term if the patient is at a high risk of recurrent illness (i.e., has had more than one depressive episode before, which increases the likelihood of it occurring again).

                  About 2 million people in England have been taking antidepressants for five years. In the United States, more than 60 percent of people on an antidepressant have taken it for two-plus years; 14 percent have taken it for 10 years or longer. So, does that mean all those people are at high risk of recurrence? Not according to one 2021 study, which found that 44 percent of U.K. participants on long-term antidepressants were able to stop taking the medication without relapsing.

                  Therapy, too, lacks an offboarding plan. For example, measurement-based care (MBC), the process of assessing patients’ progress during mental and behavioral care, has been shown to improve patient outcomes. Yet, less than 20 percent of behavioral health practitionaers use MBC.

                  One study found that 84 percent of people who had recently ended their psychotherapy said they, rather than the therapist, initiated the termination; 23 percent said the therapy continued too long. “While there is widespread agreement that an ideal termination of psychotherapy occurs naturally, with an agreement of the timing between therapist and client, our research reveals that more often than not—this does not happen,” said study conductor David Roe, a clinical psychologist, and professor at the University of Haifas’ Department of Community Mental Health.

                  Bad Actors in Health Care

                  The psychiatric diagnosis process is “scientifically meaningless,” as Dr. Kate Allsop famously put it in a 2019 study that analyzed the DSM and found it wanting. The study notes that diagnoses “mask the role of trauma,” “use different decision-making rules,” and have many symptoms in common with each other, among other issues.

                  An iconic 1973 Stanford study demonstrated that point by having eight healthy people pretend to have hallucinations so they could be committed to a psychiatric hospital; once admitted, they acted normally, yet all were diagnosed with severe mental disorders. In the second phase of the experiment, the study leader, psychologist David Rosenhan, told a doctor at a prestigious hospital that he would be sending a “pseudopatient” at some point during the next three months. Of the 193 patients the hospital saw in that time, psychiatrists labeled 23 as fake patients. But Rosenhan never sent anyone at all. After the three-year study, he concluded that the psychiatric diagnostic process is unreliable.

                  That’s a dangerous weakness, and bad actors have exploited it.

                  Acadia Healthcare, one of the largest chains of psychiatric hospitals in the United States, has been accused of hospitalizing people longer than necessary—against their will—all to squeeze the highest insurance payout. It has been able to do this by falsifying psychiatric reports and exaggerating patients’ symptoms.

                  This is more common than you think. Across the United States, substance abuse centers, residential treatment centers for kids, and psychiatric centers (including in Colorado, Arkansas, and Texas) have allegedly held people against their will for profit.

                  How to Navigate Psychiatry

                  It is important that people who are suffering get the care they need. This post is not intended to discourage anyone from seeking help.

                  But those who enter the mental health system need to know that it’s riddled with problems. Individuals and families need to be careful that the psychiatric system is helping them get better, not keeping them sick.

                  Here are some strategies to help people navigate the mental health system and get better rather than get stuck.

                  1. Be an Informed Patient

                  Before accepting a diagnosis or starting a medication, take the time to research and understand it. Ask your doctor about the medication’s pros and cons, potential side effects, and alternative treatments. Remember that you have the right to a second (or third) opinion.

                  2. Learn Behavioral Coping Skills for Your Diagnosis

                  Medication is an essential part of treatment for some, but it’s not the only solution. Prioritize therapies designed to help you form strong, healthy habits and skills for managing your mental illness or disorder.

                  3. Build a Support System

                  It’s not enough to have a doctor. Therapy is not a replacement for friendship (and friendship is not a replacement for therapy). Surround yourself with people who understand and support you, whether they’re friends, family, or members of a support group.

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                    4. Set Clear Recovery Goals

                    Enter treatment with a clear understanding of what recovery looks like for you. Work with your therapist or doctor to set tangible, achievable goals that signify progress and a clinical plan. This will help you track your recovery and prevent you from becoming stuck in a treatment rut.

                    Therapists should invite feedback from you so they know what’s working or not, and they can tailor treatment more effectively—yet many therapists don’t do this. So, be proactive about sharing your thoughts.

                    Getting professional mental health support is critical. But we must always remember, “caveat emptor,” buyer beware.

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                    Why You’re Always Busy but Never Productive (and How to Fix It)

                    Why You’re Always Busy but Never Productive (and How to Fix It)

                    Nir’s Note: This guest post is by Sahil Bloom, an entrepreneur, investor, and writer known for his engaging content on personal development, finance, and wealth-building. He is the creator of “The Curiosity Chronicle,” a biweekly newsletter that captivates millions of readers with insights on various topics. His new book, The 5 Types of Wealth, is a guide to building a life around the things you truly care about.

                    Most of us don’t think about how we spend our professional time—we just try and keep up. But the secret to working smarter (not harder) lies in managing our most precious resource.

                    Luckily, we have the best time-management technique—timeboxing—to help us. The concept is simple: Block off windows of time for distinct tasks.

                    Nir Eyal’s book, Indistractable, describes the steps each individual can take to build a custom timeboxed calendar. Part of his process involves splitting time into three life domains—you, your relationships, and your work—and categorizing your tasks and activities accordingly.

                    I break down timeboxing categories even further in the work domain to ensure each type of work gets its due.

                    I developed a model that splits professional time across four areas:

                    1. Management
                    2. Creation
                    3. Consumption
                    4. Ideation

                    You can use these four areas to reclaim your day, be creative, and make progress on the things that matter most.

                    Quadrant set against a brick wall, with 4 cells indicating types of professional time: management, creation, consumption, and ideation

                    The four types of professional time

                    Type 1: Management

                    Management Time is dedicated to coordinating, organizing, and overseeing tasks and people. It largely comprises reactive work, such as checking notifications and emails and being available to colleagues. Management Time is a staple of large organizations, and it’s where most of us spend the majority of our professional lives.

                    Typical activities of Management Time include:

                    • Meetings
                    • Calls
                    • Presentations
                    • Email processing
                    • Team and people management

                    Management Time can be highly productive and efficient. But more often than not, related tasks are done without intentionality or time constraints, and they become a huge time suck.

                    Unscheduled Management Time inherently values movement over progress. Replying to emails and attending meetings morph into distractions instead of meaningful work. You might have a major project due next week that requires your focus, but as long as you’re responding to time-sensitive emails and group chat messages, you tell yourself you’re being productive.

                    Does that lie sound familiar? It’s much easier to answer every ping, ding, and interruption from coworkers than it is to do reflective work—the focused work that requires deep thinking.

                    We have to limit Management Time so it doesn’t take over our professional calendars.

                     

                    Type 2: Creation

                    Creation Time, the second most common type of professional time, is when we produce and advance work. It’s when meaningful progress is made, as it focuses on generating new ideas, solutions, and outputs. Unfortunately, Creation Time is what most of us scramble to get done in the gaps between Management Time blocks.

                    Creation Time activities include:

                    • Writing
                    • Coding
                    • Building
                    • Preparing

                    Thriving organizations prioritize the reflective work performed in Creation Time and ensure that Management Time doesn’t infringe on it. Google, for example, has historically practiced “20 percent time,” a rule that a team or employee should spend 20 percent of their time exploring new projects. It reportedly led to the launch of Gmail, Google News, and AdSense.

                    Yet few organizations help their workers protect Creation Time. A 2021 Zapier survey found that although most employees (90 percent) spend five hours a day on messaging apps, about 18 percent spend under an hour a day on their core responsibilities; 81 percent allot less than three hours for creative work. If employees spend all day on management tasks without devoting their attention to meaningful work, they’ll be fast-pedaling to nowhere.

                    Type 3: Consumption

                    Consumption Time is one of the two forgotten types of professional time. It is when professionals absorb information that fuels new ideas for creation and growth.

                    Consumption Time may involve:

                    • Reading or listening to articles, podcasts, and books
                    • Studying
                    • Attending a class, workshop, or industry conference

                    To paraphrase Atomic Habits author James Clear, everything you create is downstream from something you consume. Consumption Time focuses on quality upstream to ensure quality downstream.

                    Some of the greatest leaders and thinkers in history had dedicated Consumption Time. Benjamin Franklin’s daily routine included an hour block every morning to “prosecute the present study” (translation: to consume and learn something new).

                    Type 4: Ideation

                    Ideation Time is the second of the two forgotten types of professional time. It is when new ideas for creation and growth are cultivated and grown.

                    Ideation Time activities are:

                    • Brainstorming
                    • Journaling
                    • Walking
                    • Self-­reflecting

                    Most of us have zero time for stillness and thought in our day-­to-day professional lives. As a result, we make only linear progress, missing out on the asymmetric opportunities that require creative, nonlinear thinking.

                    Imagine a salesperson who spends their days making calls, following up on leads, and trying to hit quotas. If they ideated for 30 minutes every week, they might develop a new way to handle objections, a compelling storytelling technique, or a refined discovery process that consistently wins deals.

                    A Simple Hack to Assess Your Work Calendar

                    Before you can optimize your professional time, you need to understand how you currently spend it. A quick calendar exercise helped me identify my balance across the four types of time, and you can use it too. Starting on a Monday, at the end of each weekday, color-­code the events from that day according to this key:

                    • Management
                    • Creation
                    • Consumption
                    • Ideation

                    At the end of the week, review the mix of colors on the calendar. The trends should leap out at you immediately, but you can also ask yourself:

                    • What color dominates the calendar?
                    • Are there distinct windows for Creation Time?
                    • Are the colors thin and randomly scattered, meaning you’re constantly task-switching and losing focus, or do they appear as thicker chunks, meaning you’re giving each type of time the attention it needs?

                    Next, take those insights and follow Nir’s process of refining your weekly timeboxed calendar to reach an optimal balance.

                    Weekly schedule with segments devoted to 4 types of work: management, creation, consumption, and ideation

                    Use our schedule maker to create your own workweek

                    Three Tips for an Optimal Balance

                    Tip 1: Batch Management Time

                    Management Time is necessary but can dominate our days if we let it. Calls, meetings, presentations, and emails fill every moment of the day, making us feel constantly busy—which leads to burnout.

                    To fix this, we can enact Parkinson’s law, which asserts that work expands to fill the time available to complete it, and add time constraints with timeboxing:

                    • Create discrete blocks of time each day for handling major Management Time activities.
                    • Schedule one to three email-­processing blocks per day.
                    • Schedule one to three call and meeting blocks per day.

                    The goal is to avoid a schedule where the red bleeds out across every day. Management Time windows should be as discreet as possible to create space for the other types of time.

                    Your ability to do this will rise with your career progress. When you’re just starting your career, you likely won’t have as much flexibility or control over your calendar because you have to be available to your managers on their schedule. So, having one long period of Management Time won’t be conducive to your role; it is better to start with short, incremental periods of Management Time. People further along in their careers gain more control of their calendars and may be able to schedule larger blocks of Management Time.

                    Tip 2: Increase Creation Time

                    Creation is what propels us forward with more interesting projects and opportunities.

                    Of course, giving our attention to Creation Time means we are unavailable to answer messages and emails or attend meetings. So how do we get our employers, managers, and coworkers on board with that?

                    Nir came up with an answer: schedule-syncing. It’s a tool for clear communication and harmony with your manager and teammates. 

                    Bring your timeboxed calendar, which should include blocks for Creation Time, to a meeting with your manager. Explain why you need this time for uninterrupted reflective work. Once you have your manager’s approval, you can share your timeboxed calendar with your coworkers so they know when you have Creation Time and are thus unavailable.

                    Tip 3: Create Space for Consumption and Ideation Time

                    People typically don’t consider Consumption and Ideation activities to be part of their job. But they are essential to new ideas and progress.

                    To start, schedule one short block per week for Consumption and one short block per week for Ideation. Maybe you give just 30 minutes to each type of time. Practice doing Consumption and Ideation activities when you said you would. Once you prove your ability to stick to that routine, consider increasing the presence of these types of time in your schedule.

                    Employers can help their workers find this time by creating fixed rules (as Google did). For example, they might implement a weekly hourlong “think block” (say, Friday at 2 p.m.) during which no meetings can be scheduled. This tactic similarly applies to Creation Time: Employers can enforce a daily Creation window for priority tasks.

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                      Balancing your workday isn’t about doing more—it’s about doing what matters. By structuring your time intentionally, you can carve out space for meaningful work. The key isn’t to eliminate Management Time but to contain it, ensuring that your best energy goes toward the work that truly moves the needle. Try it for a week—your future self will thank you.

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