Get more people to use your product.

Download the official Hooked workbook to learn how.

Tech Companies are Addicting People! But Should They Stop?

Tech Companies are Addicting People! But Should They Stop?

To understand technology addiction (or any addiction for that matter) you need to understand the Q-tip. Perhaps you’ve never noticed there’s a scary warning on every box of cotton swabs that reads, “CAUTION: Do not enter ear canal…Entering the ear canal could cause injury.” How is it that the one thing most people do with Q-tips is the thing manufacturers explicitly warn them not to do?

"There’s a scary warning on every box of Q-Tips. Take a look. It reads, “CAUTION: Do not enter ear canal.”

The warning on a box of cotton swabs.

How to Use Personality Science to Drive Online Conversions

Nir’s Note: This guest post is by Vanessa Van Edwards, lead investigator at the Science of People — a human behavior research lab. This exclusive book excerpt is from Vanessa’s new book, Captivate: The Science of Succeeding with People, which was recently named as one of Apple’s Most Anticipated Books of 2017.


We all want more conversions. More sign-ups, more sales, more clicks. And so we obsess over calls to action, user flow, and user-centric design. But there is one tool most entrepreneurs, web designers, branding experts, and copywriters forget to take into account—personality.

Technology is Distracting and Addictive. Here’s How to Fix It. (Video)

Our personal technology is becoming more pervasive and persuasive. Critics claim it is addictive, irresistible, and hijacking our brains. Instead of offering another knee-jerk reaction, here’s my take on the peril and promise of persuasive technology.

This is the talk I gave at the 2017 Habit Summit where I discuss and offer solutions for:

  • Stopping unethical design practices.
  • Getting control of tech at work.
  • Dealing with tech distraction throughout the day.

Please let me know what you think in the comments section below.

The Strange Way Being “Good” Hurts Your Willpower

The Strange Way Being “Good” Hurts Your Willpower

Nir’s Note: This guest post is by Paulette Perhach. Paulette writes about finances, psychology, technology, travel, and better living for the likes of The New York Times, Elle, and Slate.


I learned how to respect authority from my father. At the top of a huge water slide at a theme park, he put me, my siblings and cousins in a huge, round raft, then started to get in himself. “No sir, that’s too many,” said the attendant. My father simply replied, “Hup, too late!” Then jumped in and shoved off. We caught air on the bumps, making the ride much more wild than it would have been, had we followed the rules.

Research Reveals How to Take a Better Break

Research Reveals How to Take a Better Break

Until recently, when I needed a break I’d grab my phone. Whether I was bored, mentally fatigued, or just wanting a pick-me-up, I felt relief checking the news, Facebook, or Instagram.

However, new research suggests there are good ways and not-so-good ways to spend our break time. While some breaks can leave us refreshed and reenergized, others tend to leave us depleted and drained.

Research Reveals How to Take a Better Break Click To Tweet

Business, Behavior, & the Brain
Hi, I'm Nir. I build, study, and write about products and ideas that move people. More about me here.

Pin It on Pinterest

Get instant access to your

FREE OFFICIAL HOOKED WORKBOOK

Almost there! Please check your inbox to verify your email address.

Do you want to learn

HOW TO DESIGN
HIGHLY ENGAGING PRODUCTS?

Almost there! Please check your inbox to verify your email address.