Paul is the founder of Hemingwrite, a “distraction free writing tool with modern technology like a mechanical keyboard, e-paper screen and cloud backups.” At first glance, the Hemingwrite could be mistaken for an old-school typewriter inlaid with a Kindle display. Despite its “modern technology,” it looks like a 1980s throwback from Radio Shack. Two gaudy dials sit on either side of chunky black plastic and a huge red button — which could easily be mistaken for an ignition switch — turns it on. The company website calls this esthetic “retro.”
Despite its looks, the Hemingwrite has struck a nerve. The company quickly surpassed its $250,000 crowdfunding goal on Kickstarter and sold hundreds of units of a machine that hasn’t even been manufactured yet.