Hooked for Good: How Habit-Forming Products Improve Lives

Last week’s Habit Summit was amazing! It was wonderful to see so many blog readers and friends enjoying the keynotes — not to mention the Stanford sunshine.

Below is my opening presentation highlighting examples of companies changing user behavior for good.

Let me know if you can think of more examples in the comments section below.

BTW – If you couldn’t attend the Habit Summit, you can get a video pass to see all the talks you missed here: http://HabitSummitVideoPass.eventbrite.com

How to Clear Your Computer of Focus-Draining Distraction

By the looks of his laptop, Robbert Van Els could be mistaken for a secret agent. His screen is an explosion of urgent files — a master control center for managing clandestine operatives. The man of mystery persona is typified by a side-sliding sports car winding through an onslaught of Word docs and Jpeg files. Just looking at his desktop can raise your blood pressure.

But Van Els is not a secret agent. He’s a mess.

Human + A.I. = Your Digital Future

The assistant app is the futureIn the new film Ex Machina, a reclusive billionaire invents a robotic artificial intelligence. To test whether his invention is indistinguishable from a human being, he helicopters-in a young engineer to see if he falls in love with the robot.

Today, making machines and humans indistinguishable from each other is no longer science fiction, it’s good business. In fact, a wave of startups are part of a new trend that promises to radically simplify our lives by making it harder to determine whether we’re communicating with a person or computer code.

People Don’t Want Something Truly New, They Want the Familiar Done Differently.

If your new product or service isn’t gaining traction, ask yourself “What’s my California Roll?”

White dude eating sushi

I’ll admit, the bento box is an unlikely place to learn an important business lesson. But consider the California Roll — understanding the impact of this icon of Japanese dining can make all the difference between the success or failure of your product.

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