You have just a few days to learn everything there is to know about a subject you know nothing about. Now what?
“Don’t boil the ocean,” Terry said as he slapped a tall stack of papers on my desk. “Just tell us what we need to know.”
I was staring at a serious problem. To help our firm win a multimillion-dollar consulting contract, I had five days to tell my new boss everything there was to know about airline bankruptcies. Problem was, I didn’t know the first thing about airline bankruptcies.
(estimated reading time: 6:59 mins)
If your new product or service isn’t gaining traction, ask yourself “What’s my California Roll?”
I’ll admit, the bento box is an unlikely place to learn an important business lesson. But consider the California Roll — understanding the impact of this icon of Japanese dining can make all the difference between the success or failure of your product.
(estimated reading time: 4:13 mins)
After the slide presentation I posted about “The Secret Psychology of Snapchat” received such a warm response from readers, I decided to create another set of slides. This presentation is about how to win over your competition’s customer habits. I hope you enjoy it.
For a deeper analysis, see this previous article I wrote on the topic: http://www.nirandfar.com/2015/01/competitions-customers.html
(estimated reading time: 17 secs)
If you are among the 19 million people Apple predicts will buy an Apple Watch, I have some bad news for you — I’m betting there is an important feature missing from the watch that’s going to drive you nuts.
(estimated reading time: 5:30 mins)
I do quite a bit of research, writing, and consulting on product psychology — the deeper reasons underlying why users do what they do. I also frequently teach and speak on the topic. Invariably, after each talk, someone approaches me and asks, “That was very interesting. Now where do I learn more?”
(estimated reading time: 1:03 mins)