How to Hook Users in 3 Steps: An Intro to Habit Testing

Learn how to hook users to your product in 3 steps

Changing user habits isn’t easy — but understanding how to conduct Habit Testing will increase your odds of success.

In this video, I provide a brief introduction to the three steps of Habit Testing. I explain how product designers use these steps to identify their devotees, codify what makes the product habit-forming, and modify the user experience accordingly.

Let me know what you think of the video and your own experience designing user habits in the comments section below.

Find out how to get users #Hooked to your product in three steps. Click To Tweet

Three Steps To Get Up To Speed On Any Subject Quickly

You have just a few days to learn everything there is to know about a subject you know nothing about. Now what?

pablo (4)“Don’t boil the ocean,” Terry said as he slapped a tall stack of papers on my desk. “Just tell us what we need to know.”

I was staring at a serious problem. To help our firm win a multimillion-dollar consulting contract, I had five days to tell my new boss everything there was to know about airline bankruptcies. Problem was, I didn’t know the first thing about airline bankruptcies.

Hooked for Good: How Habit-Forming Products Improve Lives

Last week’s Habit Summit was amazing! It was wonderful to see so many blog readers and friends enjoying the keynotes — not to mention the Stanford sunshine.

Below is my opening presentation highlighting examples of companies changing user behavior for good.

Let me know if you can think of more examples in the comments section below.

BTW – If you couldn’t attend the Habit Summit, you can get a video pass to see all the talks you missed here:

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