How Two Companies Hooked Customers On Products They Rarely Use

Larry Page, CEO of Alphabet (the company formerly known as Google), has a quirky way of deciding which companies he likes. It’s called “The Toothbrush Test.” According to the New York Times, when Page looks at a potential company to acquire, he wants to know if the product is, like a toothbrush, “something you will use once or twice a day.”

How to Make a Customer Habit of Your Infrequently Used Product

Page clearly understands habits. As I wrote in my book, “Hooked: How to Build Habit-Forming Products,” frequently used products form sticky customer habits. But what if your product doesn’t pass Page’s Toothbrush Test? Perhaps you’d like people to use your product or service frequently, but it just doesn’t make sense to do so. (more…)

How to Hook Users in 3 Steps: An Intro to Habit Testing

Learn how to hook users to your product in 3 steps

Changing user habits isn’t easy — but understanding how to conduct Habit Testing will increase your odds of success.

In this video, I provide a brief introduction to the three steps of Habit Testing. I explain how product designers use these steps to identify their devotees, codify what makes the product habit-forming, and modify the user experience accordingly.

Let me know what you think of the video and your own experience designing user habits in the comments section below. (more…)

ABOUT NIRANDFAR.COM

This blog is about the intersection of psychology, technology, and business. I call it "Behavioral Design".

I write to help companies create behaviors that benefit their customers while educating individuals on how to design healthy behaviors in their own lives. Feel free to read more about me here.

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