How Two Companies Hooked Customers On Products They Rarely Use

Larry Page, CEO of Alphabet (the company formerly known as Google), has a quirky way of deciding which companies he likes. It’s called “The Toothbrush Test.” According to the New York Times, when Page looks at a potential company to acquire, he wants to know if the product is, like a toothbrush, “something you will use once or twice a day.”

How to Make a Customer Habit of Your Infrequently Used Product

Page clearly understands habits. As I wrote in my book, “Hooked: How to Build Habit-Forming Products,” frequently used products form sticky customer habits. But what if your product doesn’t pass Page’s Toothbrush Test? Perhaps you’d like people to use your product or service frequently, but it just doesn’t make sense to do so. (more…)

How to Hook Users in 3 Steps: An Intro to Habit Testing

Learn how to hook users to your product in 3 steps

Changing user habits isn’t easy — but understanding how to conduct Habit Testing will increase your odds of success.

In this video, I provide a brief introduction to the three steps of Habit Testing. I explain how product designers use these steps to identify their devotees, codify what makes the product habit-forming, and modify the user experience accordingly.

Also, here’s a graphic to help you remember the 3 steps to Habit Testing — Identify, Codify, and Modify. If you find it helpful, don’t forget to share it.

Learn how to hook users to your product in 3 steps

My original article can be found here:

How to Win Your Competition’s Customers

About a year ago, I wrote an essay about how to win your competition’s customers habits.

Today, I’d like to share a quick video of the ideas in that article. Let me know what you think about this format and if you’d like to see more videos like this one…

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