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How Investment Drives Engagement (Slides)

Investment phase: The Facebook like buttonThis week, focused on the science behind how consumers make decisions.

During the class, we walked through my Hooked Model, a four-step cycle that creates preferences and usage habits. Readers of my blog will be familiar with the Hooked Model but I wanted to share some slides regarding one particular part of the Hooked Model, the “investment phase”.

The investment phase involves customers doing a bit of “work”, which commits them to the usage of the product. Investment makes re-engaging with the product more likely, and with the slides below, I try to explain why.

Slides from the Investment Phase discussion are below and I apologize for not having a voiceover to go with them yet. I’ll be writing more on the investment phase in the coming weeks but wanted to share some of the research into the topic.

Also, more slides from the class are available on my Scribd page here.

Investment Phase of Hooked Model

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Designing User Habits Video

Video from my recent talk about designing user habits, at the Designers + Geeks Meetup in San Francisco on August 1st, 2012.

Note: This Designing User Habits talk is similar to my “Behavior by Design” talk but has approximately 20% new material.

If you’re reading this over email and the video does not appear, click the link below:

https://www.nirandfar.com/designing-user-habits-video/

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