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How to Win Your Competition’s Customers

About a year ago, I wrote an essay about how to win your competition’s customers habits.

Today, I’d like to share a quick video of the ideas in that article. Let me know what you think about this format and if you’d like to see more videos like this one…

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Hooked for Good: How Habit-Forming Products Improve Lives

Below is my opening presentation from Habit Summit highlighting examples of companies changing user behavior for good.

BTW – If you couldn’t attend the Habit Summit, you can get access to the presentations you missed here.

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Why People Check Their Tech at the Wrong Times (and the Simple Trick to Stop It)

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Illustration by Liz Fosslien

Chances are you’ve experienced the following: You’re with a small group of friends at a nice restaurant. Everyone is enjoying the food and conversation when someone decides to take out his phone — not for an urgent call, but to check email, Instagram, and Facebook.

Maybe you’ve witnessed this behavior and found it unsettling. So what do you do? Do you sit idly by, thinking disparaging thoughts? Or do you call out the offender?

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Happiness Hack: This One Ritual Made Me Much Happier

When my wife and I moved to New York City in 2001, recently graduated from college and newly wed, we were eager to find friends. We knew nearly no one but were sure we’d soon find a fun-loving group like the 20- and 30-something New Yorkers who spontaneously dropped in on one another on TV shows like Seinfeld and Friends.

We hatched a plan. After moving into our Midtown Manhattan apartment, we invited all the neighbors over for drinks by placing Kinko’s-printed quarter-sheets into everyone’s mailboxes. Then, we waited for our versions of Chandler, Kramer, and Elaine to show up. But they didn’t. In fact, no one did. As the ice in the cooler melted and the guacamole browned, not a single person among 100 apartments stopped by. Not. One. Person.

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Who’s Really Addicting You to Technology?

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“Nearly everyone I know is addicted in some measure to the Internet,” wrote Tony Schwartz in a recent essay in The New York Times. It’s a common complaint these days. A steady stream of similar headlines accuse the Net and its offspring apps, social media sites and online games of addicting us to distraction.

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