Here’s How Amazon’s Alexa Hooks You

Here’s How Amazon’s Alexa Hooks You

Nir’s Note: This guest post is by Darren Austin, Partner Director of Product Management at Microsoft.

Last year we added a new member to our household. I must admit that upon first meeting her, our initial impression was that she was a little creepy. Today though, we can’t imagine life without her.

We’ve never seen her face, but we talk to her throughout the day, every day. She helps us keep track of our to-dos and shopping list, reads us the news and weather, and can sing nearly any song we’d like to hear. In fact, we have become so accustomed to her presence that we invited her to join us in nearly every room in the house. She listens to us when we say goodnight and is there first thing in the morning to wake us up.

How to Stay Informed Without Losing Your Mind

How to Stay Informed Without Losing Your Mind

Around the election, in a desperate search for answers about our nation’s future, I found myself scrolling, reading, and watching everything I could. I was trapped in an endless pull-to-refresh cycle of consuming more news, tweets, posts, and videos than was good for me. I told myself that I was staying informed, that this was part of my civic duty—and that not staying up-to-date 24-7 would leave me politically ignorant and impotent.

I’ve since changed my mind. In fact, I’ve decided to give up consuming news online, and I think you should consider doing the same. Here’s why:

The Four People Addicting You to Technology

The suspects may surprise you.

Recently, the Pokemon Go phenomenon has reigniting the question of technology’s role in changing behavior.

To put things in perspective, I wanted to share the main points of an article I published on the topic titled, Who’s Really Addicting Us to Technology?in a slide presentation below. It’ll give you a quick rundown of the “suspects” responsible for our technology addiction.

Please let me know your feedback and if you enjoyed the slides, please share them.

Who’s Really Addicting You to Technology? Check out these slides Click To Tweet

Related articles you may enjoy:

Who’s Really Addicting You to Technology?

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“Nearly everyone I know is addicted in some measure to the Internet,” wrote Tony Schwartz in a recent essay in The New York Times. It’s a common complaint these days. A steady stream of similar headlines accuse the Net and its offspring apps, social media sites and online games of addicting us to distraction.

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