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Behavior by Design Video

This presentation of my “Behavior By Design” talk was made possible by Innovation Endeavors, an early-stage venture fund in Palo Alto. Thank you to the Innovation Endeavors team for hosting me.

Also, special thanks to Paula Saslow for the fantastic video production.

NOTE: If you are reading this over email and you don’t see the video, click here.

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Variable Rewards: Want To Hook Users? Drive Them Crazy

Variable Rewards: Want To Hook Users? Drive Them Crazy

Here’s the gist:
    • Rather than using conventional feedback loops, companies today are employing a new, stronger habit-forming mechanism to hook users—the Hooked Model.
    • At the heart of the Hooked Model is a variable schedule of rewards: a powerful hack that focuses attention, provides pleasure, and infatuates the mind.
    • Our search for variable rewards is about an endless desire for three types of rewards: those of the tribe, the hunt and the self.
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